It’s easy to overshop. But at Ikea, it’s almost impossible not to spend more than you originally budgeted.
That’s because the Swedish furniture retailer designs its stores to trigger impulse purchases while making it difficult for shoppers to make a mad dash for the exits. It’s a way to take advantage of Americans’ changing shopping habits, which TIME’s Josh Sanburn detailed in this week’s magazine.
Watch the video above to go inside one Ikea store in Brooklyn and see how its strategy works, and read more here.
Read next: My House Is Ground Zero in the Clutter Wars
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- How Far Trump Would Go
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- Saving Seconds Is Better Than Hours
- Why Your Breakfast Should Start with a Vegetable
- 6 Compliments That Land Every Time
- Welcome to the Golden Age of Ryan Gosling
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Francesca Trianni at francesca.trianni@time.com and Diane Tsai at diane.tsai@time.com