--- title: Why You Forget Names Immediately—And How to Remember Them description: Many people forget names right after learning them. Here's why you forget names, and how to start remembering names better. canonical: https://time.com/5348486/why-do-you-forget-names/ author: Jamie Ducharme article:opinion: false article:content_tier: free article:published_time: 2018-07-26T18:20:54.000Z article:modified_time: 2026-02-23T20:57:14.182Z article:section: Health og:title: Here's Why You Forget Names Immediately og:description: And how to start remembering them og:url: https://time.com/5348486/why-do-you-forget-names/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4350 og:image:height: 2447 og:image:alt: confusion-3-question-mark-mental-health-self-betterment-motto-stock og:type: article twitter:card: summary_large_image twitter:title: Here's Why You Forget Names Immediately twitter:description: And how to start remembering them twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Why You Forget Names Immediately—And How to Remember Them > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Jul 26, 2018 6:20 PM UTC  Peechaya Burroughs for TIME  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Jul 26, 2018 6:20 PM UTC Of all the social gaffes, none is perhaps more common than meeting a new person, exchanging names and promptly forgetting theirs — forcing you to either swallow your pride and ask again, or languish in uncertainty forever. Why do we keep making this mistake? There are a few potential explanations, says Charan Ranganath, the director of the Memory and Plasticity Program at the University of California, Davis. ## Why you forget The simplest explanation: you’re just not that interested, Ranganath says. “People are better at remembering things that they’re motivated to learn. Sometimes you are motivated to learn people’s names, and other times it’s more of a passing thing, and you don’t at the time think it’s important.” But this isn’t always the case. Often you really do want to remember, and find yourself forgetting anyway, Ranganath says. This may be because you underestimate the work necessary to remember something as seemingly simple as a name. A common name may be forgettable because it doesn’t strike your mind as interesting, or because you know multiple people with that name already. On the other hand, a rare name may be easy to recognize but harder to recall. And any name, common or not, has to fight for space in your [already-crowded brain](http://time.com/5077325/exercise-brain-boost/). Given all these factors, it takes more effort than you think to lock down a name. “You’re not only remembering the name, but you’re remembering the name in relation to a face. Even if you get the information in, which we call encoding, you might not be able to find the information because there’s so much competition between other names and other faces in your [memory](http://time.com/5045521/highly-superior-autobiographical-memory-hsam/),” Ranganath says. “People are often overconfident, and they underestimate how hard it will be later on.” People who get distracted by making a good impression or holding a conversation may fall into this camp, Ranganath says. In focusing your energy elsewhere, you may neglect to file away the information you just learned, then [struggle to mentally return](http://time.com/5176445/anxiety-improves-memory/) to that part of the interaction. ## How to remember [Mnemonic devices](http://time.com/4042569/how-to-improve-memory/) can be helpful, Ranganath says. He recommends finding something distinctive about the person or their appearance, and relating it back to their name. Remembering a common name like John might be difficult, for example, but if you can mentally categorize someone as John the Jogger, it may stick out more. Finding ways to test yourself, even as the conversation is ongoing, may also be helpful, he adds. Take note of the person’s name when they say it, then quiz yourself on it a few minutes, or even seconds, later. “Try to recall the information immediately or soon after you learn it,” Ranganath says. “The act of actually testing yourself on the name will help you retain it better in the long term.” Repeating the person’s name after they say it may also trigger a more powerful effect than listening alone. “If you generate something, it’s actually easier to remember than if you just passively take it in,” he says. “You’re actually learning to immediately see that face and then produce this name.” And if you do forget, envision the moment you met somebody — the setting, other things you talked about and so on — to try to cognitively retrace your steps, Ranganath says. But if all else fails, know that forgetting names is a very common problem, even among memory researchers. “When you think about all these factors,” Ranganath says, “it’s really a miracle that we can remember anybody’s name.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5348486/why-do-you-forget-names/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5348486/why-do-you-forget-names/"},"headline":"Why You Forget Names Immediately—And How to Remember Them","datePublished":"2018-07-26T18:20:54.000Z","dateModified":"2026-02-23T20:57:14.182Z","description":"According to a memory researcher","url":"https://time.com/5348486/why-do-you-forget-names/","keywords":["Mental Health/Psychology","onetime","healthytime","Evergreen"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jamie Ducharme","jobTitle":"Ducharme is a contributor to TIME.","url":"https://time.com/author/jamie-ducharme/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9c4aedca770e9220/69887b48a988ca43b46b65ba/confusion-3-question-mark-mental-health-self-betterment.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"confusion-3-question-mark-mental-health-self-betterment-motto-stock","caption":"confusion 3 question mark mental health self betterment motto stock","creditText":"Peechaya Burroughs for TIME","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5348486/why-do-you-forget-names/","name":"Why You Forget Names Immediately—And How to Remember Them"}}]}] ```