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All good things must come to an end — but do they have to end so soon? A new bubble-blowing formula called Catch-A-Bubble extends the lifespan of the average soap bubble from a few dozen seconds to about five minutes. The secret of Catch-A-Bubble is a chemical that toughens when it comes in contact with air, producing sturdier, more resilient bubbles that can be touched, handled, tossed and even — with the right delicate touch — stacked on top of one another.

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