TIME.com - Flight

	1940s 1965 1968 1970s 1970s (Part II) 2000

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1970s: Southwest Airlines experiences a dramatic jump in ticket sales when its flight attendants start wearing white go-go boots and hot pants. The airline adopts a new motto to match ("Sex sells seats") and begins serving in-flight drinks with names like Passion Punch and Love Potion. Not to be outdone, TWA follows suit in 1971, sending its attendants into the air wearing Valentino-designed hot pants