Several restaurant chains are now aiming at the wanna-be-svelte set by offering more nutritional information and leaner cuisines. Later this year Applebee’s plans to launch items developed jointly with Weight Watchers, and other chains are jockeying for the wallets of calorie counters too.


DON PABLO'S

Fare:
Low-carb fajitas and margaritas
The Skinny:
The chain will soon offer fajitas wrapped in lettuce and margaritas with artificial sweetener and fruit juice instead of fructose. Drink five and you’ll forget all about the calories in your meal
 
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FROM THE SEPTEMBER 22, 2003 ISSUE OF TIME MAGAZINE; POSTED SUNDAY, SEPTEMBER 14, 2003

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