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TIME looks behind the purple curtain of one of America's biggest web players
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Photographs for TIME by Timothy Archibald |
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C O M P A N Y C O L O R S
Purple and yellow are splashed all over Yahoo!'s headquarters, and the company's omnipresent coloring reflects an infectious team spirit. In his now-infamous "Peanut Butter Manifesto," leaked in November, senior vice-president Brad Garlinghouse criticized Yahoo!'s lack of focus, but poured out his passion for the portal. "I'm proud to admit I bleed purple and yellow. I'm proud to admit that I shaved a Y in the back of my head." Such passion has been bubbling over of late. After announcing earnings in January, CEO Terry Semel and Susan Decker raved about the company's renaissance in front of thousands of assembled employees. Meg Garlinghouse, director of Yahoo! For Good, the company's community service arm, said some of the assembled Yahooligans were moved to tears as the crowd gave a standing ovation to those that created the Panama advertising system that launches February 5th.
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