Inside Yahoo: Behind the Purple Curtain

TIME looks behind the purple curtain of one of America's biggest web players

Company Colors
The Big Seat
The Games They Play
Lofty Goals
Opening New Doors
Carving Out Real Estate
In-House Experts
Intrepreneurs

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by Jeremy Caplan	E-Mail this

Photographs for TIME by Timothy Archibald

T H E G A M E S T H E Y P L A Y
Yahoo! and Google are fierce rivals online but once in a while, the two companies tangle offline too. In November, about 50 tennis players from the two companies faced off at the "Battle over the Net," the companies' first annual face-off at the Stanford Tennis Courts. Google's team included some top-notch players, but Yahoo! squeaked out a victory, 163-157. "I worried it would be like David and Goliath," says Meg Garlinghouse, director of Yahoo! for Good. "But we actually won." Yahoo! also has basketball and softball teams. And on weeknights, poker is a favored pastime for Yahoo! engineers, who also play an array of board games after work in the company's "URL's" cafeteria.

NEXT: Lofty Goals

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