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TIME looks behind the purple curtain of one of America's biggest web players
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Photographs for TIME by Timothy Archibald |
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L O F T Y G O A L S
Google's focus on organizing the world's information has long been clear. Stewart Butterfield, Yahoo!'s director of product management and co-founder of the photo site Flickr, says Yahoo!'s, on the other hand, has been maturing over time. "A year and a half ago there wasn't a satisfying articulation of what the mission of the company was. That has changed." To clarify matters, Yahoo! quietly unveiled a new mission statement in December: "Connecting people with their passions, communities and the world's knowledge." Jeff Weiner, Senior Vice President, Yahoo! Network Group, says it goes a step beyond Google's mission. "Organizing information creates value, but people want to make use of it," Weiner says. He says Yahoo! wants to enable people to find, use, share and expand human knowledge.
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