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TIME looks behind the purple curtain of one of America's biggest web players
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Photographs for TIME by Timothy Archibald |
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I N T R E P R E N E U R S
What's next? In the coming months Yahoo! will formally launch a new idea incubator called Brickhouse, which the company says is meant to give "intrepreneurs" at Yahoo! a chance to turn their great ideas into actual prototypes and products. And over the next year, Yahoo! will build 100 sites devoted to popular products and brands like Nintendo's Wii and TV shows such as Lost. The company is also working on narrowing the number of overlapping features and services it offers: it wants to cut its eight distinct video interfaces down to one, for instance. And the deals may get bigger: analysts say Yahoo! could join hands this year with Microsoft, AOL, or even Bertelsmann. Says tech expert Paul Kedrosky: "Microsoft is post-Vista and scared silly of its ever-declining share of the search and ad market. By mid-year it will be casting about looking for big-bucks solutions."
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