TIME takes a look at the real reason we all watch the Super Bowl
Revenge of the Hoosiers

Poll: Pick Your Favorite Super Bowl Ad

Brain Images Reveal How Super Bowl Ads Fumbled

Super Bowl Ads: Amateur Hour

by James Poniewozik E-Mail this
Bud Light: Rock Paper Scissors
Grade: A-
The plum first spot of the night goes to a straight-run-up-the-middle bit of guy humor. Two dudes each reach for the last Bud Light in an ice bucket and decide to play Rock, Paper, Scissors for it. On "three," dude two hurls a rock at dude one and clocks him. Dude two wins! If you're gonna sell beer, you might as well sell it caveman-style, and this was subtle-as-a-rock humor solidly done.

NEXT: Doritos





Get The Magazine | Try 4 Issues Risk-Free!

Copyright © 2006 Time Inc. All rights reserved.
Reproduction in whole or in part without permission is prohibited.

Subscribe | Customer Service | Help | Site Map | Search | Contact Us
Privacy Policy | Terms of Use | Reprints & Permissions | Press Releases | Media Kit