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by James Poniewozik E-Mail this
Frito-Lay
Grade: D
A panoply of African American football fans watch the Super Bowl—in the kitchen, at a convenience store, in a living room with family and friends—as sentimental music plays and a voice over says, "We've got more than a game here. We've got history. Not just getting here, but what getting here represents." Huh? Is this the snack-chip cousin of the Coke Black History Month spot? Did I miss something, or did African Americans defeat segregation and Jim Crow by drinking Coke and eating Fritos? I'm waiting for the Bud Light ad with Malcolm X.

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