TIME takes a look at the real reason we all watch the Super Bowl


by James Poniewozik E-Mail this
eTrade
Grade: B-

The coolest-looking movie trailer of the evening so far turns out, sadly, not to be one. A bank manager and tellers, wearing creepy animal masks, rob their customers—the analogy being to high bank fees. Attention-getting, though not up to eTrade's madcap dot-com era peak. Would make a good movie, though.

NEXT: Coca-Cola





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