Gross National Cool
Japan is transforming itself into Asia's cultural dynamo—and might just reinvent its economy in the process


Rinngo's a Star
One singer breaks J-pop's cookie-cutter mold

Rock-It-Yourselfers
Japan's indie bands get respect

Scene Change
Cultivating Japan's future filmmakers

Redrawing Rules
The lone wolf of animation


TomorrowLand
Making Tokyo a more liveable city

Playing in Place
Redesigning where Japan shops, works and plays

Street Wise
Haute couture meets urban streetwear


The Hip Sell
Boutique ad firms wage a creative revolution

A Winning Combini
7-Eleven's corporate victory

Cool Under Fire
Heizo Takenaka's bold new financial order


Form & Function
The leading edge of Japanese design

Tomorrow's City Today
Tycoon Minoru Mori's plan to rebuild Tokyo


The Quest for Cool
TIME keeps tabs on Japan's cultural evolution
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Playing in Place
Funky architects are redesigning where Japan shops, works and plays

Undercover is anything but. The 20-m-long unanchored tube in the backstreets of Harajuku—Ura-Hara in trendyspeak— is the press showroom of street-fashion pioneer Jun Takahashi's Undercover clothing line. Adjoining this is a 10-m -high, '60s-style living room that completes one of Tokyo's most striking office spaces.

"We are not afraid of taking a new approach to a project," explains architect Astrid Klein on behalf of Klein Dytham Architecture (KDa), the creator of Undercover's funky Harajuku home. Klein and her partner, fellow architect Mark Dytham, founded Tokyo-based KDa in 1991. Their Idée Work Station, a furniture showroom that in 1996 netted two prestigious design awards, established KDa as a cutting-edge studio in architecture, interior and furniture design. (Check out KDa's oeuvre at klein-dytham.com.)

Interior designer Masamichi Katayama has also given Ura-Hara its signature nonsartorial style, conceiving interiors for fashion line A Bathing Ape (Bape). Since collaborating with Bape's creator Nigo on the company's Busy Work Shop in 1998, Katayama has produced 15 Bape shops in Tokyo, Osaka and London. The most innovative was the Baby Milo Store—a mix of 2001: a Space Odyssey and Planet of the Apes centered on a carousel of ape dolls riding on robotic horses.

Katayama, who has also designed Marc Jacobs' Aoyama boutique and The Bank, a minimalist, Zen-style take on the traditional shot bar, says, "My taste keeps changing, and I don't think it is right to suppress the desire to change. Call me a workaholic, but to me this is not work, it's fun." (See more of his designs at www.wonder-wall.com.)

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FROM THE AUGUST 11, 2003 ISSUE OF TIME MAGAZINE; POSTED MONDAY, AUGUST 4, 2003


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