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about Asia Buzz  |  more Asia Buzz

Asia Buzz:
Trading Blows

Japan giants say size really does matter
By ERIC ELLIS

March 14, 2000
Web posted at 5 p.m. Hong Kong time, 4 a.m. EST


We've had the Tequila Crisis, the Asian Contagion, the Samba Effect--so what's this bout of illness emanating from Japan all about? So far it's been pretty unedifying stuff; a whispering campaign against Hikari Tsushin that suggests its chairman has been arrested, a spat between Hikari and Japan's other great Internet investor Softbank burst out into open near-warfare. When it's all stripped back, it seems pretty petty.

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The Softbank crowd quite like the idea that their man Masayoshi Son is challenging Bill Gates as the world's richest man, and don't appreciate the publicity that Hikari and its president Yasumitsu Shigeta, who sits on the Softbank board, is getting as Japan's Net pioneers. Softbank reckons Hikari is a copycat. Softbank has also been hit by an uncomplimentary report from Salomon Smith Barney.

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At their peak, Softbank and Hikari Tsushin were among Japan's top 10 companies by capitalization, dwarfing old economy giants such as Honda and Matsushita. The Net effect? Its ask-only on the Tokyo bourse, and investors have savaged 50-60% off the share prices of both companies, leading to a case of the Net jitters around the world and particularly in Asia.

This is important stuff and goes way beyond the "size-is-important" argument that Softbank and Hikari seemed to be consumed by at the moment. As the Net evolves around the region from a stock market plaything to something of real use to Asian business, Hikari and Softbank are doing what so many Japanese companies have done over the past 50 years since Japan's post-war reconstruction. They are helping build the region's infrastructure and business communities. You don't have to look far in Asia to see evidence of Japan Inc.

The same countries occupied and often brutalized by the Imperial Army during World War II became willing recipients of Japanese aid and investment: I'm thinking here of China, Thailand, Malaysia and Singapore in particular. Hikari and Softbank have been busy spreading their Net message across the region. Both companies have invested heavily in Net start-ups in Hong Kong, China and Singapore.

Only this week, Softbank announced it was teaming up with a big Filipino company to develop the sector across the underdeveloped archipelago there. That should continue but it can't with the same vigor if these two giants are sniping at each other. The currency that enables their joint ventures, their highly priced shares, is being denuded by the day as the decibels rise in a very un-Japanese display of rancor. There is of course a silver lining and that is that some of the heat and frothiness of the Asian Net scene has been removed. Investors across the region are taking the Softbank and Hikari decline as an excuse to take profits from their overvalued Net plays. In this crazy market, that's no bad thing.

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