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TIME ASIAWEEK ASIANOW TIME


about Asia Buzz

Asia Buzz: Gold, Gold, Gold!
Sydney gets ready to throw another (golden) shrimp on the barbie
By ERIC ELLIS

JUNE 8, 2000
Web posted at 2:00 p.m. Hong Kong time, 2:00 a.m. EDT


So the Olympic flame has finally arrived in Australia, Ayer's Rock to be precise. Let the (Internet) Games begin. The 27th Olympiad will be the world's first true online Olympics. Granted, the Net was around in Atlanta, but in 1996 it was hardly a feature of the mainstream landscape.

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  ASIAWEEK
Intelligence
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The technology then was slow and primitive--hey it's still slow and primitive here in Asia--but the Atlanta Games site got 20 million hits for the two weeks of competition. That was respectable enough at the time--this was just after Yahoo and Netscape had gone public and when Asian cronies still thought the best way to make a buck in an emerging market was to hand some to Suharto first. But that figure is nothing on the 800 million hits expected for the Sydney Games in September.

 INTERACTIVE  
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Now we've got bells and whistles like streaming video, Flash, Media Player, Real Video and websites dedicated solely to updating Games gossip and covering the events from every conceivable angle. For example, log onto and click on the groovy torch-tracker. A pop-up window features a lone, animated 'ocker' (slang for the true Aussie bloke) with flame traversing the Sydney Harbour Bridge. Further in, you can track where the flame is, where it's going, and who's carrying it there and why.

We learn--because its Australia and therefore admirably open and transparent-- that the flame that is never supposed to die keeps going out in the desert wind and that it actually got to Oz a few days earlier via Canberra's South Pacific dependency of Norfolk Island--a little factoid the International Olympic Committee conveniently left out of their official p.r notes. And if the names of torchbearers--Ernie Dingo for example--seem ornate, we learn that Ayer's Rock is the "red center" of Australia, where the mortality rate of the locals might shock even the fiercest supporters of the Old South Africa and its all being done in an atmosphere of reconciliation between black and white.

We also learn that cronyism is alive and well Down Under. You don't necessarily have to be a towering figure of the athletic and sporting community to carry the Olympic flame in Oz. Being the daughter of an Olympic official is enough, as is being a well-groomed presenter for the sponsoring TV network.

The most impartial sites to get news on the Games is that of the state broadcaster www.abc.net.au and www.aroundtherings.com , which though badly designed, has lots of great tidbits. Also try sydney2000fans.com , clumsily named but with a great set of Olympic links for the medals-obsessed, such as the per capita Olympic Medal table that lists which nationalities are the world's best performers. The results are surprising.

The official site is www.olympics.com and, by contrast, its over-designed. It took forever to load on my fast box, maybe because it was being visited so much. But this site is informative enough and will also fill you in on the peripheral events to the Games, the arts festivals and the massive organizational undertaking that will go into the biggest sporting event ever undertaken by man.

There are still 100 days to go and already it's beginning to look a little like Xmas. You could easily waste a day trolling through all the sites and still not cover everything. The good and bad news is that it's only just begun.

Eric Ellis is the Southeast Asia and technology editor of web-based finance portal AsiaWise.com

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