Twilight in Italy
Italy's chair-production capital is battered by cheaper Chinese rivals as old-world craftsmanship collides with commercial realities
Sitting Pretty
One town's rise from backwater to manufacturing power shows why China is so formidable
Veni, Vidi, Gucci
In Italy, China goes shopping
Pigs and Puccini
Finding a common ground
"Europe Found Itself Unprepared"
TIME talks to Italian Finance Minister Giulio Tremonti

The Dragon Wakes
China's New Revolution
[06/27/2005]
Common Ground
How Europe fell in love with China
[10/18/2004]
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ALESSANDRO BIANCHI / REUTERS 
TIME OUT: Tremonti wants to put the brakes on globalization

Interview: "Europe Found Itself Unprepared"
TIME talks with Italian finance minister Giulio Tremonti

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Posted Monday, November 28, 2005; 20:00 HKT
In 2003, Italian finance minister Giulio Tremonti stunned many of his colleagues when he became the first senior European official to warn about the downside of unbridled free trade with China. The conservative cabinet minister has just published a sharply worded book entitled Fatal Risks: Old Europe, China, Suicidal Marketism and How to React. During an interview in his office at the Finance Ministry headquarters, Tremonti told Time's Jeff Israely that Europe's worst enemy isn't China—it's Europe itself.

TIME: What was the reaction when you first called for new controls on trade between Europe and China?
Tremonti: I was considered crazy. Everyone else had been repeating over and over what a fantastic opportunity China was. I said it was a fantastic opportunity, but also a source for acute concern. Now everyone sees those same concerns too.

TIME: What should European leaders do to confront the trading advantage that China and other emerging Asian economic powers possess?
Tremonti: My position isn't against the Chinese. They look out for their own interests, and Europe should simply do the same. Once the world has been opened, you can't turn around, you can't undo it. But Europe for too long hasn't protected its economic interests. Europe doesn't have any real industrial policy, doesn't have a strategy for attracting capital. We have too many rules and regulations on businesses coming from Brussels. There is an almost obsessive quantity of rules, yet we are freely importing from countries that don't have any of these rules.

TIME: Why do you consider the World Trade Organization a Pandora's Box for Europe?
Tremonti: The opening of the world to free trade happened too fast, and was too intense. From 1994 to 2001, the world opened up in one fell swoop, and when China entered the WTO [BRACKET {in Dec., 2001}] it all multiplied even further. Japan after World War II, for example, was brought into world markets gradually, over the course of 30 or 40 years. Europe didn't enter globalization, but globalization entered into Europe. And Europe found itself unprepared.

TIME: Aren't you espousing old-fashioned protectionism and nationalism?
Tremonti: I'm not a protectionist and I'm not a nationalist. I believe in the market. But I also read Adam Smith, and in his writings you'll find the word rules and the word time cited over and over. Capitalism is like an old clock. It has weights and balances that need to be regulated [BRACKET {to give markets time to adjust to changes}].

TIME: Why is Italy the first to suffer the effects of China's economic boom?
Tremonti: Italy is particularly vulnerable because so much of our industrial production comes from mid-level to relatively low technology, and also because of the high cost of labor.

TIME: Has the euro exacerbated Italy's problem with China, given that it has appreciated against the dollar over the past three years?
Tremonti: In a two-year span, we went from one excess to another: from the repeated devaluation of the lira to the overvalued euro. It's been a shock for the Italian economy.

TIME: But aren't Italy's problems primarily homegrown policy and structural failings, rather than outside competition? Haven't even many of the promised reforms of this supposedly business-friendly government come up short?
Tremonti: We've passed far more reforms than our predecessors. In 2001, the world was a different place, and we have faced difficulties, both internally and externally. Democracy is a complicated thing. Even the Thatcher government accomplished almost all its reforms in the second term.



Hey, Big Spenders! [May. 09, 2005]
China's expanding Consumer Class will provide much-needed retail therapy for a global economy that's dangerously dependent on the U.S.

Pack Your Bags for the Orient Express [Oct. 10, 2004]
Trade between the E.U. and China has more than doubled since 1999, and European businesses are clamoring for a piece of the action. But only the savviest will take home a trunk full of riches. Inside the great Chinese gold rush

West Meets East [Oct. 10, 2004]
Europe is scrambling to cash in on China's amazing boom Ñ and forge a political alliance that can boost its global fortunes. Will it work? A close look at an affair to remember

Cashmere on the Cheap [Feb. 17, 2004]
As discounted textiles from Asia flood the world's markets, discerning good from bad has become a challenge. Here's how to get your money's worth

Too Much, Too Soon? [Nov. 17, 2003]
China is making more cars, TVs and washing machines than it can consume. Eventually, this glut could swamp the world

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FROM THE DECEMBER 5, 2005 ISSUE OF TIME MAGAZINE; POSTED MONDAY, NOVEMBER 28, 2005


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