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SEPTEMBER 25, 2000 VOL. 156 NO. 12
A Japanese activist says consumers are gaining ground By NOBUKO HIWASA ALSO Japan: Fighting Back: Despite the appearance of dedicated service, the nation's consumers have long had a raw deal. But a series of product mishaps has prompted activists to challenge the giants Consumer Countdown: A litany of poisonings, bad products and, now, redress When I joined the consumers' movement in the 1970s, things were simple. We appealed for an end to the use of artificial food coloring and developed coloring-free food by ourselves. We showed food makers that they could produce ham and sausages just as we did, with no additives or preservativesand now they do. We came up with ideas and put them into practice. It was very satisfying. But today things are more complicated. Consumer activism focuses less on products and more on services, like better care for the elderly. We now face environmental problems like dioxin pollution. With the internationalization of the consumer movement, we receive messages via the Internet from activists around the world, explaining the issues they are working on. But we aren't very good at English so it's hard for us to communicate with them. We haven't kept pace with the times. The language barrier isn't the only obstacle slowing the growth of Japan's consumer movement. I met recently with a group of Swedish parliamentarians, who told me about their country's powerful consumer agency. One even joked that the agency has too much clout. In Japan we have the opposite problem. There is no ministry or administrative body that truly supports consumers. And unlike in the U.S., where some companies give donations to activists like Ralph Nader, corporate Japan gives peanuts. Companies try to block anything that will hurt their interestsand they see us just as a group of nagging middle-aged women. Like other consumer groups in Japan, we are facing serious financial problems. We publish newsletters, but they aren't profitable. In Europe, consumer group magazines help fund the movement. They are popular among ordinary people because they provide solid information about products based on comparative scientific research. There is an inter-European testing center, and most consumer groups have access to its data. In Japan, we envy their organization. Still, we are slowly heading in the right direction. Recently, we managed to toughen a law, despite protests from corporations, that will protect consumers from unfair contracts. We are trying to persuade the government to adopt a jury system in the courts and are in the process of submitting a proposal from our study group on this issue. And there are many unique and powerful consumer movements forming at the local level. In the city of Kitakyushu, for example, a consumer group succeeded in preventing the closure of the local zoo. Instead of opposing the city government, though, the group formed a partnership with officials. Now the group is supporting the zoo by planning events and new ways to use it. If only Japan had better politicians! The influential ones are old and have no vision of what sort of society we should create. I sometimes feel frustrated about the prospects for consumer activism in Japan. But there are many younger politicians in the ruling and opposition parties who share our values. They are our hope for the future. Nobuko Hiwasa represents the National Liasion Committee of Consumers' Organizations, which consists of 43 leading consumer groups in Japan Write to TIME at mail@web.timeasia.com TIME Asia home Quick Scroll: More stories from TIME, Asiaweek and CNN
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