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January 22, 2001 VOL. 157 NO. 3
When you enter A Cha, it's tough to decide whether to stare at the Japan- inspired lacy, racy outfits or the shocked Shanghaiers checking them out. On the racks, kinky nurses' uniforms hang alongside cowgirl boots and Stetsons. Whenever business slows in the heavily pink, two-story shop, assistants break into provocative dance moves to draw customers in. To round out the atmosphere, there are jars of free candy and a set of imported laughing mannequins from Japan. Call it progress: China has been slow to develop a fetish-wear industry. Despite the growing popularity of Japanese pop culture, Hello Kitty has been the height of racinessup to now. "A lot of the design ideas are borrowed from manga (Japanese comic books)," says A Cha owner Wang Meizhong, a Shanghai-born Japanophile who studied design in Tokyo. But are Shanghai's youngsters ready for fetish fashion? Even Wang isn't sure. "It's the Japanese living in Shanghai who are leading the way," he says. "Yesterday we had a Japanese guy in trying on the women's clothes. The locals aren't quite there yet." In other words, A Cha is cutting edge, but don't expect to see cadres in corsets just yet. Write to TIME at mail@web.timeasia.com ASIANOW Travel Home Quick Scroll: More stories from TIME, Asiaweek and CNN
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