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Launched in early April, the results represent the highest quality of service and brand recognition from TIME readers across the region.
Contest Period: April 7 to July 3, 2003
Methodology
Questionnaires for this survey were inserted in the Asia editions of TIME Magazine (April 14, 21, 28 and May 12, 26). Readers were required to be residents of Asia and were given the options of responding online, by mail, or via a toll-free fax number. At the close of the survey, a total of 4,570 responses were analyzed, more than half (57%) of which were from online responses.
Incentives for this survey were three Cyber-shot P10 Sony digital still cameras.
Responses
| Responses |
Total |
Online (as % of responses per market) |
| Total |
4,570 |
57% |
| Hong Kong |
738 |
56% |
| Philippines |
724 |
59% |
| Singapore |
500 |
70% |
| Indonesia |
453 |
65% |
| Malaysia |
450 |
55% |
| India |
425 |
54% |
| Japan |
314 |
71% |
| Pakistan |
235 |
75% |
| Thailand |
233 |
58% |
| Taiwan |
158 |
76% |
| Korea |
157 |
78% |
| Sri Lanka |
65 |
45% |
| Mainland China |
54 |
52% |
| Bangladesh |
21 |
52% |
| Vietnam |
16 |
88% |
| Nepal |
12 |
75% |
| Brunei |
11 |
64% |
| Myanmar |
3 |
100% |
Top line winners for this year include:
| Preferred airline |
Singapore Airlines |
| Preferred hotel/hotel chain |
Shangri-La |
| Favorite business hotel |
Peninsula Hong Kong |
| Favorite resort hotel |
Shangri-La Cebu |
| Favorite business city |
Singapore |
| Favorite holiday destination |
Bali |
| Favorite Asian airport |
Changi, Singapore |
| Most popular airline frequent flyer program |
KrisFlyer, Singapore Airlines |
Airlines
Preferred airlines
| Year 2003 |
2002 |
2001 |
| Singapore Airlines |
Singapore Airlines |
Singapore Airlines |
| Cathay Pacific |
Cathay Pacific |
Cathay Pacific |
| Thai Airways |
Thai Airways |
British Airways |
| Japan Airlines |
British Airways |
Thai Airways |
| British Airways |
Japan Airlines |
Japan Airlines |
Airline frequent flyer program memberships
| Year 2003 |
2002 |
2001 |
| KrisFlyer |
KrisFlyer |
Krisflyer |
| Asia Miles |
Asia Miles |
Asia Miles |
| WorldPerks |
WorldPerks |
Mileage Plus |
| Mileage Plus |
Mileage Plus |
WorldPerks |
| Royal Orchid Plus |
Royal Orchid Plus |
Royal Orchid Plus |
Hotels
Preferred hotels/hotel chains
| Year 2003 |
2002 |
2001 |
| Shangri-La |
Shangri-La |
Shangri-La |
| Marriott |
Marriott |
Sheraton |
| Sheraton |
Hilton |
Hilton |
| Hilton |
Sheraton |
Marriott |
| Holiday Inn |
Holiday Inn |
Holiday Inn |
Favorite business hotels*
| Year 2003 |
2002 |
2001 |
| Peninsula Hong Kong |
Shangri-La |
Shangri-La |
| Raffles The Plaza, S'pore |
Marriott |
Hilton |
| Shangri-La Makati |
Hilton |
Mandarin Oriental |
| Ritz Carlton Singapore |
Mandarin Oriental |
Sheraton |
| Shangri-La Hong Kong |
Sheraton |
Marriott |
*Note: This year, the questionnaire was modified so that individual properties can be recognized.
Favorite resort hotels*
| Year 2003 |
2002 |
2001 |
| Shangri-La Cebu |
Shangri-La |
Shangri-La |
| Four Seasons Bali |
Holiday Inn |
Sheraton |
| Shangri-La Singapore |
Sheraton |
Holiday Inn |
| Banyan Tree Phuket |
Hyatt Regency |
Hilton |
| Peninsula Hong Kong |
Hilton |
Hyatt Regency |
*Note: This year, the questionnaire was modified so that individual properties can be recognized.
Destinations
Favorite business cities*
| Year 2003 |
2002 |
2001 |
| Singapore |
Singapore |
Singapore |
| Hong Kong |
Hong Kong |
Hong Kong |
| Tokyo |
Tokyo |
Tokyo |
| Shanghai |
Shanghai |
Seoul |
| Bangkok |
Kuala Lumpur |
Shanghai |
*Note: Destinations rated as 'Excellent' and/or 'Good'
Favorite holiday destinations*
| Year 2003 |
2002 |
2001 |
| Bali |
Bali |
Bali |
| Singapore |
Singapore |
Singapore |
| Bangkok |
Bangkok |
Phuket |
| Tokyo |
Hong Kong |
Hong Kong |
| Hong Kong |
Phuket |
Bangkok |
*Note: Destinations rated as 'Excellent' and/or 'Good'
Favorite Asian airports
| Year 2003 |
2002 |
2001 |
| Changi, Singapore |
Changi, Singapore |
Changi, Singapore |
| Chek Lap Kok, HK |
Chek Lap Kok, HK |
Chek Lap Kok, HK |
| KLIA, Malaysia |
KLIA, Malaysia |
KLIA, Malaysia |
| Don Muang, Bangkok |
Narita, Tokyo |
Narita, Tokyo |
| Narita, Tokyo |
Don Muang, Bangkok |
Don Muang, Bangkok |
Demographics
Of the 4,570 respondents, 72% are male. Nearly a third (32%) of them are below the age of 30 - with an average age of 36 years. Over half (59%) of them are senior managers and professionals.
| Male |
72% |
| Female |
28% |
| Under 30 years |
32% |
| 30-39 years |
28% |
| 40-49 years |
19% |
| 50 years and above |
21% |
| Median age |
36 years |
|
|
| Top/middle management |
47% |
| Professional |
35% |
| Government |
7% |
Travel patterns
TIME readers are Asia's mobile elites, with 69% traveling for business in the last 12 months while a similar number (66%) took combined business and leisure trips. Nearly all (92%) of the respondents traveled within Asia. The most popular long-haul destinations were the US (27%), Australia (18%) and U.K. (16%). Two-thirds (67%) of respondents are members of airline frequent flyer programs.
Air trips
| Any business trips |
69% |
| Any pleasure trips |
85% |
| Any combined trips |
66% |
| Average no. business trips |
5 |
| Average no. pleasure trips |
3 |
| Average no. combined trips |
4 |
Destinations
| Any Asia |
92% |
| Any S.E. Asia |
83% |
|
|
|
| Top Asia destinations: |
|
| Singapore |
36% |
| Hong Kong |
30% |
| Thailand |
29% |
| Malaysia |
29% |
| Rest of China |
28% |
| Europe |
30% |
| USA |
27% |
| South Pacific |
20% |
Hotel Nights
| Any hotel nights for business |
72% |
| Any hotel nights for pleasure |
88% |
| Any hotel nights, combined trips |
69% |
| Average nights for business |
13 |
| Average nights for pleasure |
9 |
| Average nights for combined trips |
10 |
Hotels/hotel chains used in past 12 months
| Holiday Inn |
30% |
| Marriott |
24% |
| Shangri-La |
24% |
| Sheraton |
23% |
| Hilton |
21% |
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