ome businessmen build new empires; others begin new eras. In 1979 Li Ka-shing, then 51, bought control of the property and trading conglomerate Hutchison Whampoa from the Hongkong & Shanghai Bank, thereby writing a new chapter in Hong Kong's history. Li said he wanted Hutchison primarily for the development potential of its large Hong Kong land holdings. W.R.A. Wyllie, then Hutchison's chief executive, told Time the bank was being politic, "preferring to see [Hutchison] move into Chinese control."

Others saw the deal as an overdue passing of the mantle to a community eager and able to take over the colony's large businesses. Li has more than measured up to that early challenge. His Cheung Kong Group today accounts for about 10% of the total market capitalization of all Hong Kong publicly quoted companies. His net worth, an estimated $5.9 billion, makes him one of the richest men in the world.

The story of Li's rise belongs to the burgeoning chronicle of successful Overseas Chinese tycoons. Two years after he moved to Hong Kong from Shantou in southern China as a 12-year-old, his father died. Li worked 16-hour days selling plastic belts and watchbands to support his mother and two siblings. In 1950, at 22, he started Cheung Kong, making plastic combs and soapboxes. When his landlord kept raising the rent, Li bought his own factory and an apartment building. Early on, he avoided the peril of excessive debt that proved the undoing of many other local-property companies: by giving landowners a share in future profits, he got around the heavy obligation of paying up-front for land.

 

Li Ka-shing

An avatar of

Chinese success in

Hong Kong's

European-dominated

confines.

A keen poker player, Li has displayed a steady nerve in corporate battles. In May 1988 he threatened a takeover bid for Hongkong Land, a premier local-property company owned by Jardine Matheson. It turned out he was bluffing, and his bluff paid off. Li forced Jardine to buy back his stake in the company without his taking any substantial losses. In 1991, betting that the broadcast business was about to take off, Li, with his son Richard, started star tv, a satellite service, beaming reruns of American daytime soap operas to Asian viewers. A couple of years later, he sold nearly two-thirds of the business to Rupert Murdoch for about $525 million, netting yet another impressive profit -- and adding another chapter to the legend of his success.

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