On the subcontinent, fashion is far more diverse but not immune to Western-inspired trends. The salwar-kameez, Muslim in origin, followed in its own way the '60s motto of less is more, by creeping up the leg just like the mini. Now when mid-calf and ankle-length skirts are common, the salwar-kameez is long and full again. There are reasons beyond religious stricture that Indians, Pakistanis and Malaysians dress as they do. Climate is one: Western-style hosiery and almost all synthetic blends are torture in extreme heat. Indian designers produce Western outfits in more tolerant, natural fabrics like cotton. And then there's custom. Brilliant traditional gowns always glorify a wedding or a festival. People are willing to spend on quality and design. "There is a yearning for something classy," says Tarun Tahliani, one of India's most successful designers. Neelofar Shahid, a Pakistani whose ethereal clothes are worn by Jemima Goldsmith, uses jewels, gold wire and semiprecious stones to ornament her salwar-kameez. This is about as far as you can get into the precamera era, the glory days when rich costumes were meant to be slow, lavish feasts for the eye rather than simple silhouettes that the shutter can capture.

Whether because of political dynasty or simply because they are strong, women have become leaders in several South Asian countries. What they wear and the image of their countries they project are important to their careers. In Bangladesh it is often said that Begum Khaleda Zia, who was Prime Minister for more than five years, prevailed over her rival, Sheik Hasina Wazed, in part because of her glamour; it was clear that the public loved Zia's chiffon saris, her expert makeup and her aura of fashion. She and other Asian leaders may have looked to the image of Indira Gandhi, who wore rich saris and carried herself like an empress. In Sri Lanka, President Chandrika Kumaratunga also wears impressive saris. The problem is Pakistan's Prime Minister Benazir Bhutto. The Harvard- and Oxford-educated Bhutto, who wears the salwar-kameez, is fashion conscious. But what with ill-fitting jackets and, worst of all, garish colors, she flunks. The verdict, according to a fashion observer: "Very common."

It would be easy to say that in the future, Asian design will be eclipsed by Western clothing. But that is not likely to be the case. Such a vital cultural heritage will prevail. Just beam a spotlight on the American fashion scene and see that every year it is more heavily influenced by the output of young Asian designers. Han Feng's luxurious cuts and her bottomless colors; Vivienne Tam's cheeky wit, demonstrated last year by her headline Chairman Mao prints; Zang Toi's skills as an exuberant, not to say blatant, colorist; C.J. Yoon Ono's lyrical evocations of-guess what?-the kimono all point to the vital, growing role of the Asian imagination. These are potent designers now, and they will be stars in the future. Their mission is not to keep the Asian aesthetic alive but to impose it on the 21st century. -Reported by Margaret Feldstein/ New York, Meenakshi Ganguly/New Delhi and Irene M. Kunii/Tokyo

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