Best Inventions 2005: Healthy Options

NICHOLAS EVELEIGH FOR TIME

Drugs Over Easy
Inventor: Deborah Adler
Availability: Now, at Target pharmacies
To Learn More: designforall.target.com
From the mass retailer that put Philippe Starck styles in dorm rooms comes another evolution of design, this time for the medicine cabinet. Called ClearRx, Target's new prescription-drug packaging system—originally conceived by a student at the School of Visual Arts in New York City—turns the traditional amber-colored cylinder on its head. ClearRx bottles are not only upside down but also flattened out, so patients can read labels without rotating the package. Colored rings—say, blue for Mom, green for Dad—help prevent mix-ups, and labels display crucial data, such as drug and dosage, clearly at the top. On the flip side are warnings and a pullout card with medical info. It makes health care almost fun.
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