TIME NOTEBOOK













The American Vision, The American Journey, The American Republic
The Jazz Age: 1921-1929


Perfect Pitch: Advertising in the Jazz Age

Reduce your flesh exactly where desired by wearing Famous Medicated Reducing Rubber Garments: Brassiere, $6, Chin Reducer, $2, Bust Reducer, $5.50
-Dr. Jeanne A. Walter, 1920

Yes, Frigidaire, the electrical home refrigerator, actually freezes your own favorite drinking water into cubes for table use.
-Frigidaire, 1921

It is common knowledge today that intestinal putrefaction causes brain fatigue, often reducing efficiency 50 percent and more.
-Pillsbury's Health Bran, 1922

Is there anything that would brighten their evenings? How can they turn their silent, lonely hours into real human companionship?
-Dr. Eliot's Five-Foot Shelf of Books, 1923

Any woman who does anything which a little electrical motor can do is working for 3 cents an hour.
-General Electric, 1926

Reduce with Flo-Ra-Zo-Na in your bath. A European discovery makes it possible to reduce by nature's own method of expelling fat through the pores of the skin. Stay in 15 minutes, and ounces of fat actually melt and are washed away.
-Flo-Ra-Zo-Na, 1926

Anita Nose Adjuster - shapes while you sleep.
-Anita Nose Adjuster, 1927

Reach for a Lucky instead of a Sweet.
-Lucky Strike Cigarettes, 1929