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Read TIME's cover story on Viagra.

The Viagra Craze

Transcript from April 30, 1998

Timehost: Good evening! Our chat tonight is about Viagra, the new miracle cure for male impotence. We're talking with Dr. Gregory Broderick, a urologist and director of the University of Pennsylvania's Center for the Study of Male Sexual Dysfunction. We're also joined by Julia Heiman, a psychologist and director of the University of Washington's Reproductive and Sexual Medicine Clinic. Welcome to you both.

Both: Thanks.

Timehost: Judging by the brouhaha brewing over this little pill, it sometimes feels that a major sexual revolution is afoot. Dr. Broderick and Dr. Heiman, are we actually on the brink of a revolution that would compare with what the Pill unleashed?

Gregory Broderick: I'll take that one. Rather than a revolution, I think we're allowing the baby boomers to continue the sexual freedom they grew up with -- meaning, at least for males with erectile dysfunction, we can turn back the ravages of time with a tablet.

Julia Heiman: I would just add a tiny piece to that. Viagra represents a shift, in that it does not give an automatic sexual response, as previous treatments have done, it potentiates the possibility of an erection. So that's not exactly a revolution, but it's certainly unique.

Sero34 asks: Is demand 10, 30, 199 or 1000 times greater than expected? How profitable will it be for Pfizer?

Gregory Broderick: I saw an interesting cartoon in the Philadelphia Inquirer. It started with the words "oooh, ooh, ahh, ahh, yes, yes" and the next frame showed an elderly couple saying how glad they were that Viagra worked for their investment strategy. In all sincerity, it's very clear that a lot of the media interest is being fueled by people wanting to do financial speculation in the pharmaceutical industry. I really appreciate anything that brings the subject of male sexual dysfunction to the forefront of the public's attention, nonetheless.

Timehost: That said, what's the chance of a Viagra black market emerging... or of a boom in Viagra look-alikes overseas?

Julia Heiman: There's already been some problem with that .I've heard that Pfizer's working very hard to make sure that that doesn't happen. I don't know how likely that is, but there are two reasons that it might happen: One, it's a sex drug. Two, the cost per pill is quite high. I think the aspect of Viagra that may make that less likely to happen is that it is not, per se, an aphrodisiac.

Gregory Broderick: I am aware of one copycat that's already been advertised. One of my own patients brought in a mailing that he had received at home for Vaegra, an herbal preparation. For 90 dollars the marketers promised to send you a one-month supply. As far as I know, Pfizer has moved very quickly with a legal injunction claiming a patent infringement, and rightly so. I've also been told by the Pfizer reps in Philadelphia that some of the preparation is showing up on the streets, and is being sold at 14 dollars a pill. So they are very aware of the potential for alternative markets, and seem to be doing everything possible to stop non-prescription use and copycats.

Lequs asks: Will most insurance companies pay for this treatment, if it is prescribed?

Julia Heiman: Not to my knowledge, at least not yet -- at least not in my state.

Gregory Broderick: Some of the insurers in Pennsylvania are paying for the drug. There are some significant holdouts, though, and I've heard some very appropriate complaints from women's health advocates that if insurers are going to pay for Viagra, they should also pay for women's birth control pills on their plans.

Svad asks: What would be the potential effects/side effects if a person without impotency takes this drug?

Gregory Broderick: The side effect profile should be similar to the side effect profile that was demonstrated in clinical trials. Those side effects included, headache, facial flushing, gastrointestinal upset -- and they generally occurred in fewer than 10 to 15 percent of men. Notably, there was no occurrence of priapism, which is a significant drawback for any normal man who might consider using a penile injection of Caverject, or MUSE. Whether it will actually make a normal man have longer lasting or stiffer erections remains to be seen. I personally think that if a ball is round, you can't make it any rounder.

Julia Heiman: (Laughs) I would just add, given that there have only been trials of this drug for a year and a half or two, that I think that anyone who doesn't genuinely need it should be very hesitant about using it.

Gregory Broderick: I have to agree with that. 40,000 prescriptions for Viagra were written in the first two weeks since its release, and only 3,000 to 4,000 men participated in the clinical trials.

larryguest_15a040024 asks: Is Viagra effective for someone who has problems with performance anxiety?

Julia Heiman: It definitely could be helpful for someone with performance anxiety. The issue is, unless they want to rely on the pill forever, they may want to consider short-term therapy to deal with the performance anxiety, either in addition to or separately from taking Viagra.

Gregory Broderick: I agree, and would like to point out that premature ejaculation can now be treated with oral medications, but that the effectiveness of those drugs is considerably enhanced when patients have psychosexual therapy in addition.

Timehost: Back to the side effects for a moment...

Pedro_co asks: Have side effects been spotted different on diabetic men?

Gregory Broderick: I'm not aware that there is a different risk profile for diabetics.

Julia Heiman: There is a significantly different rate of effectiveness of the medication for diabetics than for men with erectile dysfunction without any organic base.

Gregory Broderick: The more severe the organic erectile dysfunction, the more difficult the problem is to treat, and that there will be some men who wont respond to Viagra. If you had to describe a patient profile for non-response, you would certainly have to list among those characteristics, severe insulin-dependent diabetes, which is often associated with both peripheral vascular disease and nerve damage, known as neuropathy.

Julia Heiman: It's just a little bit curious that in spite of that, men with spinal injury have an effectiveness level that is comparable to men with no organic basis to their erectile dysfunction, which is good news for men with spinal cord injury, since they are often young men.

Thunderbirdie asks: What happens when Viagra doesn't work the first time?

Heiman: That's a great question. The thing to do would be to try several times. The first time one tries there may be lots of expectancies or pressure which does not help the sexual response.

Gregory Broderick: I think it's a great question also, and it's one I've already had to deal with several times. And you really have to ask the patient the question: what were the particular circumstances. We know that the patient who takes the drug on an empty stomach will begin to have blood levels of Viagra in 45 to 60 minutes. We also know that the blood levels will be sustained for 4 to 6 hours after the pill is taken. There is some pharmacologic data that says your peak blood levels are actually delayed if you take the pill with a fatty meal. So my advice is: sex is better on an empty stomach.

Julia Heiman: Another thing I think we don't know about is the interaction of various amounts of alcohol with Viagra.

Great_Root_Bearess asks: Is it a lifelong pill?

Gregory Broderick: In the past, patients used to ask me whether or not they would need to use penile injections for the rest of their life. Eight years ago, I used to tell patients that the alternative would be a surgical implant. I never dreamed at that time that management of erectile dysfunctions would ever become as easy as management of high blood pressure with a tablet. There is some speculation in the research community that good erections, whether they're initiated by a shot or a tablet have the beneficial effect on the smooth muscle of the penis. And indeed one out of five men on chronic injection therapy begins to develop better spontaneous erections.

Timehost: We've had several questions from people wondering what Viagra means for women....

Jennypoolqueen asks: Do you think this pill can help women? If so, how?

Julia Heiman: Well, we don't know yet. It' s likely that it will have some effect on women because women also have smooth muscle tissue in their clitoral area as well as their vaginal area. So it's likely that the drug will some effect on increasing blood flow to the area. What we don't know is what difference this will make to women subjectively. There's no currently described clinical problem that consists precisely of the problem of blood flow to the genitals for women. So we have to guess that it could impact on a woman's sense of being aroused, and that it may impact lubrication in the genital area. What we still don't know however, is the degree that blood flow completely overlaps with lubrication. There is data suggesting that some women don't lubricate very well, though they have adequate blood flow. One other point about this, is that we are not sure whether increased blood flow to the genitals is always an increased positive feeling for women. From my experience in treating non-orgasmic women, there is a subgroup of these women who find these sensations of genital response uncomfortable. Therefore, there are a lot of things to be studied in this area.

Gregory Broderick: The physiology of the clitoris is similar to the physiology of the smooth muscle inside the penis. We've done animal studies to show that the tissues react in the same fashion to the same drugs. But I would have to agree that the female sexual response is a lot more complex than clitoral engorgement. So that I think the thing that all women should be asking themselves before they take the drug, is just how important clitoral engorgement is to their own personal sexual response. If the answer is no, then let somebody else take the pill, and wait to read about it.

Ladyopus asks: Could Viagra be harmful to females?

Julia Heiman: We don't know, though I do expect that at some point in the next year, Pfizer will come out with safety data for women, because they are currently testing that.

Timehost: We have several questions on safe procedures for prescribing Viagra. Here're two of them....

Bilscriba asks: Does the doctor have to be a urologist to prescribe Viagra?

Cybelle_501 asks: I hear Viagra is flying off the shelves. Isn't it for people with serious problems only? It sounds as though it is being used and prescribed frivolously

Gregory Broderick: I'll handle the first question. For years, the experts in male sexual dysfunction have been the urologists, and that's been principally because the therapies have been rather invasive, injections and surgery. But clearly, the National Institute of Health recognized in 1992 that erectile dysfunction is an aging phenomena, that's worsened by common medical problems like high blood pressure, elevated cholesterol, coronary artery disease, diabetes, and smoking. I think the fact that Viagra is a non-invasive therapy, so far without major side effect, that it's going to put the impotent male patient back into his primary caregiver's office, and that urologists will be consulted only when he does not respond to the pill.

Julia Heiman: It's not clear who will end up giving out the most Viagra, but I would guess that it's shifting away from the urologist and to the primary care specialist. My concern is that Viagra will be prescribed without taking a broader look at the patient, given the amount of time that doctors are able to spend with patients in the current health care climate. Take the example of one patient who came to see me, and who was drinking a minimum of 20 large alcoholic drinks a week, was 40, and who's parents had major coronary problems. To simply have given this patient Viagra without pursuing treatment or the suggestion of treatment for heavy alcohol intake, would not have been responsible.

Falcon53 asks: Do you expect the price of Viagra to drop soon? How about generics?

Gregory Broderick: I think the price is actually competitive when you look at the dollar costs of the other therapies. If you don't have a prescription plan you end up paying $15 to $25 for every applications of MUSE, or injections of Caverject. What will drive the price down before the patent expires would be the FDA approval of another tablet for impotence. And I really believe that over the next two years, we may see a variety of drugs introduced for the management of impotence.

rscmdcguest_cb941089 asks: My husband has had severe problems for 15 to 20 years, he has used the vacuum as well as the injection...neither have been good in that he has not responded well..will Viagra help him?

Julia Heiman: It's difficult to say with this little information. We would also want to know his age, illnesses, overall health, any medical conditions he might have, and the severity, as well as any medications, to know what might be the picture that's contributing to his non-responsiveness. I suppose there would be no harm in trying Viagra, since the other alternatives are to adapt to the non-responsiveness of the treatments or to an implant. Not knowing more, this might be a rather good case to refer to a urologist, if he hasn't been referred already, which I would imagine has already happened, to see what the urologist believes is the cause of the problem, such as vascular or nerve damage.

Gregory Broderick: Dr. Heiman is right. This is exactly the type of patient who should be seeing a specialist. And this is exactly the type of case where objective testing would be important. One of the evaluations I perform is an injection of Caverject at a dosage that is specific for the patient's age. I evaluate that patient's response both visually by how strong that erection becomes, but also with Doppler ultrasound. That gives us a clear evaluation of both the strength and quality of the erection in terms of its stiffness, but we can also see below the surface of the penis to diagnose arterial disease or diseases of the veins, or a combination of the two.

Timehost: We have had several questions from people wondering when Viagra will be available overseas - namely, in Australia and Canada. Very quickly...any information on that front?

Julia Heiman: It's currently undergoing the approval process in Europe, and there it's still likely to take several months. Every country has its own approval process.

Timehost: Any closing thoughts from either of you before we end the chat?

Julia Heiman: Viagra is an interesting and relatively safe drug. However I would caution people not to take a prescription from someone who does not ask questions about their current medical condition and their medical history.

Broderick: That's an excellent observation. I'm pleased that Viagra has stirred up such an interest in male sexual function, and hopefully it will get couples talking about their intimacy, and that when they do, they'll seek out the appropriate consultation from a physician.

Timehost: Unfortunately, that looks like all the time we have left for tonight. Thank you both very much for joining us.

Julia Heiman: It's been a pleasure.

Gregory Broderick: Thank you.


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