
Getting Connected
How to untangle all those offers
By LEV GROSSMAN
In the Kronberg household, michelle writes the checks and Harvey handles
the telecommunications. They operate two small home businesses,
Kronberg's Flags and Flagpoles and a local newsletter, and though Harvey
is his own boss, he has to keep a lot of other people happyhis
cell-phone company, his long-distance carrier, another phone company for
the fax line at his office and still another for local phone service.
The Kronbergs live in Texas, a state that went in for deregulation in a
big way, so not only do they have to choose from multiple local phone
services, but they also have more than one electric company vying for
their attention. Says Michelle: "I pay bills for every company there is!"
It's almost enough to make you nostalgic for Ma Bell. Twenty years ago,
we had no choices at all. There was one electric company, one phone
company, no Internet, no cell phones. Prices were high, but there were
only a few bills to pay each month. Now there are 2,040 local phone
companies in the U.S., 928 long-distance companies and 858 cell-phone
service providers as well as 130 purveyors of broadband Internet access.
We're besieged by telemarketers pitching incompatible technologies and
offering us rate plans that read like the repair manual for the space
shuttle. It sometimes seems to take a triple major in economics, network
engineering and contract law just to stay intelligently connected to the
rest of the world.
Bobby Schaefer, 50, of San Diego is no computer geekshe designs and
knits sweaters for a livingbut when she ordered broadband Internet
access, she thought she had done her homework. She talked to her friends
and the employees at a local CompUSA store to figure out which kind of
servicecable modem, digital subscriber line or satellitemade the
most sense. But when she finally made the call, she was plunged into a
netherworld of bureaucracy. Charges appeared on her phone bill even
before she had officially ordered dsl, just for having asked about it.
The company from which she ordered it was the same one that provided her
phone service, and eventually, when she didn't pay for dsl, her phone
went dead.
Schaefer had just learned that her grandson had cancer, and she had to
get a cell phone to stay in touch. "My stress level was through the
roof," she says. The experience has completely changed the way she runs
her household. "I feel like an attorney," she says. "I used to spend
about two hours per week on my bills. Now it's tripled. I'm looking
through everything."
Meanwhile, the telemarketers' sales pitches, once based mostly on price,
have dived deep into the fine print. Says Dwight Paul, 62, a retired
airline pilot: "They seem to play on our inability to understand all
these ifs, ands or buts. It's like the old snake-oil salesmen who used
to come to town."
Only 21% of U.S. households have the same company for local and
long-distance phone service, and only 6% get their phone and Internet
services from the same firm, according to a survey by the Yankee Group,
a consulting firm. "What we've ended up with," explains Rob Rich,
executive vice president of the Yankee Group, "is this complex Tower of
Babel that looks very appealing in terms of the basic services it
provides but is just mystifying to consumers."
Why is the system so complicated? Because it was invented in the same
city that brought you the tax code. When the government broke up AT&T in
1984, it created a regulatory environment designed to promote
competition and discourage monopolies. And it does just that, but at a
pricea profoundly fragmented telecommunications industry that's tough
for consumers to navigate. Antitrust regulations make it difficult for
single companies to offer simple, all-embracing plans with multiple
phone and data services on one bill. The result is lots of healthy,
all-American competitionand lots of headaches.
Americans have a unique way of dealing with new technologies. If there
are two competing approaches to a problem, we tend to throw them both
out there and let the market decide which one is better instead of
legislating a single standard. Think eight-track and cassette, Betamax
and vhs. That's why Europe and Asia have a single standard for
cell-phone service, for example, while the U.S. supports four competing
and incompatible standardscdma, gsm, iden and tdma. (Even people who
peddle cell-phone service don't know what those letters stand for.)
The good news? There are free resources on the Internet that can break
down all this information for you and make the choices clearer. Visit
websites such as getconnected.com and lowermybills.com, give them your
area code or zip code, and they will almost instantly generate charts of
available services in your arealong distance, wireless, Internet, gas
and electricneatly sorted by price. Some companies pay fees for more
prominent placement, but otherwise the information is free of bias.
Tools like these can save consumers hours of research and hundreds of
dollars a year. In a way, it's poetic justice. Some of the peace of mind
the Internet taketh away, it also giveth back. That is, if you can get
your Internet connection working.
With reporting by Hilary Hylton/Austin, Laura A. Locke/San Francisco and Jyoti Thottam/New York
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