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IntelliClean Toothbrush
WHO: A partnership between Sonicare and Crest
WHY: The toothpaste-releasing brush is efficient–and means no more crimped-up tubes.
HOW IT WORKS: The brush holds a packet of special Crest formula, designed to liquefy in your mouth as you brush. For deep cleaning on back teeth–where it's needed–you can squeeze out extra paste.
APPLICATIONS: Though no dentist would ever tell you not to floss daily, the combination of the brushing technology and the new toothpaste is shown to get between teeth better than anything other than string.
HOW MUCH: Priced between $100 and $200, it will be available from dentists this fall and in stores next spring.
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FROM THE OCTOBER 11, 2004 ISSUE OF TIME MAGAZINE; POSTED SUNDAY, OCTOBER 3, 2004

Copyright © 2004 Time Inc. All rights reserved.
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