CHRISTOPHER MORRIS / VII FOR TIME
SWEET SUCCESS: This time Bush won the popular vote as well as the electoral tally.

In Victory's Glow
Despite early exit polls to the contrary, the President took Florida, Ohio and, in the end, the election. How the Bush team orchestrated its nail-biting win and woke up to another four years in charge


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Wednesday, Nov. 03, 2004
Tuesday was the night the ghosts died in the Bush White House. There was the ghost of his last campaign, which Bush lost among voters but won in the court. There was the ghost of his father's last campaign, when even winning a war was not enough to earn a second term. And then there was the ghost of Tuesday afternoon, when the entire Bush campaign team was haunted by the possibility that they had got it all wrong, as the first exit polls came in and nothing, but nothing, was going their way.

When it was finally over, the President who had become a radical champion of democracy's power to change the world became the living symbol of how it works. He made his decisions and moved on; the voters made theirs, in one of the most extraordinary displays of political passion seen in a generation. About 120 million voted, 15 million more than in 2000, with Bush beating Senator John Kerry by about 51% to 48.5%. He became the first President since 1988 to win a majority of the popular vote, he gained seats in both houses of Congress, and for good measure, he knocked off not just the Democratic nominee but the party's Senate leader as well. The love-hate presidency of George W. Bush was neither an accident of ideology nor a product of these times. Asked as he left the Crawford, Texas, polling station about the polarized feelings he inspires in voters, Bush replied, "I take that as a compliment. It means I'm willing to take a stand." He saw his task as leading and never looking back, and only that night did he learn whether enough people had decided to fall into line behind him to allow him to carry on. In a triumphant speech at the Ronald Reagan Building in D.C., after a long and winding election night, Bush declared victory. "America has spoken, and I am humbled by the trust and the confidence of my fellow citizens. With that trust comes a duty to serve all Americans, and I will do my best to fulfill that duty every day as your President."

Moments earlier, Kerry had stood before his supporters at Boston's Faneuil Hall, where his campaign began. To stamp out any delusions, he was very clear about the finality of his decision: "We cannot win this election," he said. Then, his voice breaking, he reminded his supporters that after an election, "we all wake up as Americans" and ...

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Cover:
In Victory's Glow
Campaign 2004:
Behind the Scenes
The Senator:
Obama Rising
The Priority:
Back to Iraq
This Issue:
Table of Contents
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Joe Klein: The Uniter vs. the Divider >>
Charles Krauthammer: How Bush Almost Lost >>
Andrew Sullivan: Let's Have a Truce >>
James Poniewozik: On Media Bashing >>
Michelle Cottle: How Liberals Can Get Over It >>
Hugh Sidey: Savoring Victory, Family Style >>
In Victory's Glow
Voting and watching the returns with Democrats and Republicans
Candidates in the Wings
The G.O.P. race for 2008 starts now
Inside the War Rooms
TIME takes you behind the scenes of this year's campaign moments
Obama Rising
How do you leap from neighborhood activist to U.S. Senator to perhaps higher office?
More Campaign Photos >>
"I promise you, it's me."
— George W. Bush, to an Ohio voter on Election Day
More Quotes from the Campaign
The Morning After
Can America pick up the pieces after a divisive election?
The Battle For Every Last Vote
Inside the high-tech campaign that will really decide the election
The World According to George Bush
An exclusive look at the mind of a President
What Makes John Kerry Tick?
How the Democratic contender can win over the electorate

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