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31   GEORGE LUCAS


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Founder and chairman, Lucasfilm Ltd., LucasArts Entertainment Co. and Lucas Digital Ltd.
NET WORTH $2 billion
AGE 54
ADDRESS P.O. Box 2009, San Rafael, Calif.
BIO Not long ago, in this very galaxy, special effects were an afterthought, hastily thrown together and utterly uncool. One man elevated them to an art form. With his work on the Star Wars trilogy and the Indiana Jones films, this University of Southern California film-school grad set the f/x standard. Lucas' Industrial Light & Magic and Skywalker Sound companies count 28 Oscars to their credit. His public image is that of reluctant businessman, and his high-profile projects do seem to market themselves. But Lucas relies on the re-releases, toy franchises and home-video sales to fund his high-tech exploits. His introduction of the first nonlinear editing system in 1984 revolutionized the way filmmakers work. His dinosaurs in Jurassic Park were the first computer-generated, living, breathing creatures with personality. And Lucas has also created educational and gaming software--titles such as Curse of Monkey Island and Jedi Knight have won awards for technical achievement and storytelling.
1998 POWER PLAY In the last year, Lucas' f/x companies have churned out blockbusters like Saving Private Ryan and Titanic, while he has been hard at work on the first installment of the Star Wars prequels, due in May 1999.
PLACE YOUR BETS Got any Yoda figurines left in the attic? When the prequels inspire another merchandise rush, you could be sitting pretty.

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