CHIP CHIEF COMPANY Intel Corp., President, CEO and COO NET WORTH $400 million AGE 60 ADDRESSwww.intel.com BIO Intel, the undisputed leader in the PC-chip market, has averaged 27% annual
profit margins for the past quarter-century. Last year it made $6 billion in
profits. Will it last? CEO Craig Barrett expects that PCs will still be around in
10 years, but he sees the biggest profits coming from the Web and the new devices
being built to link it to consumers.
That's why he's making sure the company's low-power StrongARM chips will be in
both cheap info-appliances and high-end networking hubs. Barrett also launched a
services division to host e-commerce sites. In his spare time he's waging a price
war with PC-chip rival AMD. He boosted production of low-cost Celeron chips, and
dropped prices on faster chips as much as 40% when AMD introduced its Athlon
processor. Good thing Intel settled its antitrust suit with the FTC a day before
the trial began; Barrett was already plenty busy. BEST LINE "The road to the Internet is paved with silicon." FORWARD TILT Much rides on Intel's new Merced chip for Web servers; partners like
Sun and Hewlett-Packard are skittish. Barrett will have to keep them in line
while building e-commerce hosting operations that could compete with Intel's own
customers.
