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30   David Wetherell



Evan Kafka‹Liaison

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THE INCUBATOR
COMPANY CMGI, Chairman and CEO
NET WORTH $3 billion
AGE 44
ADDRESS www.cmgi.com
BIO This cherry picker knows where to pluck even before there is any fruit on the tree. Wetherell started College Marketing Group Inc. in 1994 to sell textbooks to college professors. After taking the company public, he used the proceeds to invest in Booklink, which he later sold to AOL for a cool $70 million, and Lycos. It was just the beginning: since then, he has made a career of buying stakes in promising Internet upstarts, nurturing their growth with money and good advice and then selling them or taking them public--and reaping monster returns for himself and his shareholders. CMGI has invested in more than 30 companies in the past four years. Last spring he really flexed his muscles to quash Barry Diller's lowball bid for Lycos, the search engine in which CMGI owns an 18.5% stake; the $2 million Wetherell invested back in 1995 is worth $750 million today. His one regret: passing on eBay, a mistake he calculates cost him $4 billion.
BEST LINE"We have companies growing at a rate of 1% a day. The Internet is growing at a rate of 3% a day. If you can't make money in this business, then you might as well go pick oranges."
FORWARD TILT Watch for the next CMGI-sponsored Net initial public offering. CMGI shareholders will get in at the ground floor.

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