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31   Esther Dyson



Aaron Strong‹Liaison

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MISTRESS OF YOUR DOMAINS
COMPANY EDventure Holdings, Chairwoman
NET WORTH $5 million
AGE 48
E-MAIL edyson@edventure.com
BIO A year ago, the U.S. Department of Commerce tapped Esther Dyson to be the chair pro tem of the Internet Corp. for Assigned Names and Numbers, a nonprofit given the unenviable task of figuring out how to award domain names--all those .coms, .nets, and .orgs. The problem: Network Solutions had been doing the job since 1993 and didn't want to give it up. War ensued, with Congress debating whether ICANN--which tried to impose a buck- per-domain fee to fund its regulatory activities--was "out of control." (Republican Representative Thomas Bliley of Virginia, whose district neighbors Network Solutions, led the charge against ICANN.) Dyson defended ICANN's neutrality and, when the nonprofit faced bankruptcy, raised $650,000 in donations from MCI WorldCom and Cisco.
FORWARD TILT After she leaves the A board, Dyson will remain an industry influencer-- especially through her prestigious PC Forum. A director of advertising firm WPP Group, she plans to call for consumer-friendly marketing on the Net.

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