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38   Joseph Nacchio



AP Photo/Lynsey Addario

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BELL BUYER
COMPANY Qwest Communications, Co-Chairman and CEO
NET WORTH $200 million
AGE 50
ADDRESS www.qwest.com In 1997, after 27 years at AT&T, Joseph Nacchio bolted from Ma Bell to take the top job at Qwest. Now detractors argue that he's turning the New Age telco into a mirror image of dear old Mom.
Qwest began life as a "carrier's carrier," selling bandwidth to all comers. Once on the scene, Nacchio realized that Qwest needed business and home customers to thrive. But he kept hitting roadblocks. First, regulators stymied a deal to have Baby Bell US West resell Qwest long-distance service. Then in March competitor Global Crossing offered to merge with U S West and Frontier, both potential Qwest partners.
Undaunted, Nacchio pressed ahead with a $55 billion offer for both companies. A compromise left Qwest with US West, its Denver neighbor. Legal barriers will keep Qwest from selling long-distance where U S West holds a local-phone monopoly--but the next-generation telco now has traffic to light its fiber.
BEST LINE "There will be supercarriers emerging over the next few years. We will be one of them."
FORWARD TILT Nacchio will have to prove that U S West is more than just another boring Baby Bell; promoting dsl and Net access is key.

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