RANK KING COMPANY Gomez Advisors, CEO AGE 39 ADDRESSwww.gomez.com BIO In the crowded young marketplace of the Web, which teems with six-month-old
brokerage houses and no-name retailers, someone is making sense of it all. Julio
Gomez and his advisers rank e-businesses for their value, customer service and
cool features. Today Gomez's influence is written on the city buses and Wall
Street Journal ads of businesses boasting a high rating from his company, which
is fast becoming e-commerce's answer to Consumer Reports. The Cuban-born and
Princeton University-educated son of a minister, Gomez spent 10 years in
investment banking before moving to Forrester Research, where he worked as an
analyst. He founded his company in 1997. BEST LINE "We're doing people's homework for them." FORWARD TILT Gomez plans to rank 10 new categories of e-businesses, including
sporting goods, mortgages and insurance. The company will also become more
visible on old-fashioned media like TV and radio, producing syndicated content
from its e-commerce expertise.
