RIO GRANDE COMPANY Diamond Multimedia Systems, President and CEO NET WORTH $4 million AGE 55 E-MAILbill@diamondmm.com BIO Bill Schroeder's Diamond Multimedia and its little Rio 300 blasted their way past
the Recording Industry Association of America in court last year, making way for a
stampede of portable MP3 music players that will change your listening
habits--now or in the years to come. Diamond, which also makes graphics cards,
shipped nearly a quarter-million Rio units in its first 10 months. Graphics chip
maker S3 is acquiring the company. FORWARD TILT One of Schroeder's latest moves: breaking out a division called
RioPort.com, headed by David Watkins, the Diamond exec who first got the Rio to
market.
