BOOMER BULLHORN COMPANY Third Age Media, CEO AGE 50 E-MAILwww.thirdage.com BIO It's easy to forget that the fastest-growing population on the Internet these
days actually remembers the first Woodstock. Furlong hasn't forgotten--she
loves talkin' 'bout her generation, and it has got her some pretty good gigs. Her
Third Age website is the community spot for the over-50 crowd online. In June,
Furlong published the homey, how-to Grown-up's Guide to Computing (Microsoft
Press), and she's at work on another book, which will focus on how the
"generation that changed everything is changing it again" (this time with
technology). Lots of folks remember Furlong from SeniorNet, her nonprofit foray
into setting up computer centers for the over-60 set. In 1996, with the help of
private investors, she turned her aging-and-technology expertise into a media
company, anchored by the Third Age website but also including market research
and a news syndicate geared toward an older audience. All along, Furlong says,
she has hoped to do for older adults what Joan Ganz Cooney, creator of Sesame
Street, did for kids: understand and give them what they want and need, at the
right time. BEST LINE "Baby boomers rewrote the rules in this country once already. And now
they're wired." FORWARD TILT Look for a travel website where boomers can book a biking tour
to France with other Third Agers.
