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46   Jim Bidzos



Andy Freeberg

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SECRETS AGENT MAN
COMPANY Security Dynamics, Vice Chairman
NET WORTH "low nine figures"
AGE 44
ADDRESS www.rsa.com
BIO Whenever you type in a credit-card number to buy something online, you have Jim Bidzos to thank. RSA Data Security, the Security Dynamics subsidiary he retired from this year, has long held the keys to encryption on the Web. In 1994, even before John Doerr and Kleiner Perkins got behind Netscape, Bidzos clinched a deal to let the browser start-up use his company's codes. His latest venture is SpendCash.com, which is developing a cash card that may open up e-commerce for teenagers and families without credit cards. Walk into a convenience store, hand over dollar bills, and you'll get access to the fantastic deals being offered as online stores race to sign up customers. An added bonus? You don't have to give out your name. The privacy of SpendCash.com's currency may prove attractive even to credit-card holders.
FORWARD TILT Besides his investments, Bidzos' role as doyen of the annual RSA Conference puts him at the center of the secure Web.

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