BROKER BAZAAR
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A note on methodology: we narrowed down our list of discount
brokers from nearly 100 to the 10 we think are most worth your
while. We considered the opinions of a variety of experts, and
analyzed data from recent discount-brokerage studies by Gomez
Advisers and others. Criteria include trade execution,
commissions, available services and reliability.
The 10 we chose were consistently the most popular among the
experts. (Though some important discount brokers, such as
Fidelity, National Discount Brokers and Scottrade, ranked in the
top 10 in a single study, we excluded them on the basis that
their composite scores fell outside the Top 10 overall.) We then
examined the qualifying discount broker sites ourselves, looking
at limit-order commissions, fees, trade screens, breadth of
security offerings, products and services, research, customer
support, interface design and performance. Finally, we evaluated
the sites with regard to investor types.
Here's how they rate:
DLJdirect
www.dljdirect.com
RATING 9.3
RECOMMENDED FOR fundamentalist, long viewer, all-in-one
DETAILS At $20 per trade on limit orders, this site remains too expensive
for hard-cores, but it's the most complete package overall. It
logged near perfect scores in five of our eight categories, with
numerous research tools, products, services and securities
(including precious metals), as well as tight interface design
and around-the-clock customer service. While its trade screen
will shine for any investor, DLJdirect gives special attention to
investors with more than $100,000 in their accounts, including
access to IPOs.
Quick&Reilly
www.quickwaynet.com
RATING 9.1
RECOMMENDED FOR long viewer, all-in-one
DETAILS Quick & Reilly's QuickWayNet offers extensive research,
award-winning customer support, well-integrated design and
performance. Its fees (limit orders cost $19.95 per trade) are
generally lower than those from DLJdirect, but it also offers
fewer services and a slightly less sophisticated trading screen.
Web Street Securities
www.webstreetsecurities.com
RATING 9.0
RECOMMENDED FOR hard-core day trader
DETAILS Web Street's Trading Pit lets you monitor stock, fund and option
activity; check balances and positions; and execute trades, all
from a single screen geared toward hard-cores. At $14.95 for each
limit order, though, the site costs a little more than others in
its competitive set. A clean design, solid customer support and
free monitoring of as many as 10 different watch lists may make
up for it.
Discover Brokerage
www.discoverbrokerage.com
RATING 8.8
RECOMMENDED FOR fundamentalist, long viewer
DETAILS Heavily advertised and highly rated, this discount broker comes
as this year's most significant surprise. It offers an excellent
trading screen that rivals DLJdirect ($19.95 per trade on limit
orders.) It also delivers solid support and other first-rate
benefits, including sophisticated planning tools, technology
integration and research. However, we found the site's design
somewhat awkward. And we knocked it down a few important points
for access times that were routinely and frustratingly slow.
Charles Schwab
www.charlesschwab.com
RATING 8.7
RECOMMENDED FOR fundamentalist, long viewer, all-in-one
DETAILS The most expensive of the lot, at $29.95 per limit-order trade
(for trades of as many as 1,000 shares), Schwab isn't going to
lure many hard-cores. It's one of the most well-rounded sites,
though, featuring an enormous number of research and planning
tools, attractive charts and graphs and an intuitive design.
Schwab's customizable home page lets you put your account
information in one place for easy scanning at log-in. IPOs,
solid customer support and online bill payment will cause
less-frequent traders to consider this site, despite its more
hefty commissions.
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