A Bid and a Prayer
Financial parasite, short-attention-span savant and modern-day
market maker--meet day trader Joey Anuff
BY JOEY ANUFF
I am a parasite. Like the untold thousands of other parasites who
fall into the loose category of day trader, I'm playing a game
that just happens to involve stocks but exists mainly for its own
sake. What I'm doing is hardly new, but the surging popularity of
regular folks' trading--marked by the obligatory server meltdowns
at almost every online brokerage--has few precedents that would
comfort anyone. (Other great years in amateur enthusiasm for the
stock market include the precrash years of 1906 and 1928.)
Like my fellow day traders, I'm here as a result of the '90s'
unique and self-perpetuating collision of a sustained bull
market and an explosion in technological innovation, embodied by
the most powerful tool in your arsenal--the Internet. I'm here
not because I know or care about the business of business, but
because the headlines I can't help seeing on airport newsstands
and on CNN have tipped me to the fact that all across the
nation, people of limited means and intelligence are getting
rich quick by buying and selling companies like Yahoo and eBay
and Amazon. Why not me?
I'm playing the market for the same reason that Willie Sutton
robbed banks--because that's where the money is. The market is my
problem, day in and day out, on a split-second basis. Not the
market of stocks, brokers and companies--not Wall Street's
market--but the electronic market of day traders. This is the mob
of short-attention-span savants who, like me, will risk their
life's fortunes for a two-minute gamble on a stock they've never
heard of and plan to forget in the next five minutes. This is the
market of players who each day surge toward a small, ever
shifting set of stocks to create volatility, liquidity and
opportunities for quick profit, whereas yesterday there was only
mundane and profitless stability. This is the market of
opportunists whose moves I'm forced to anticipate at blindingly
fast speeds, even as they rush to do the same to me. This is the
market of people exactly like me.
Like most of today's digital day traders, I didn't spend 10 years
on the floor of the American Stock Exchange. Indeed, I'd never
purchased a single stock until a little over a year ago. For the
latter half of the '90s, in fact, the NASDAQ represented nothing
more to me than an ever upward ticking barometer of lost
opportunity. I had co-founded a daily online journal of ad
hominem pyrotechnics and vulgarity called Suck.com back in August
1995; we've published each weekday since and have even shown a
profit, which is unheard of in the Web-content business. From our
earliest dispatches, Suck.com had commented ungenerously on the
get-rich-quick theatrics of our Internet-industry peers.
Unfortunately, I'd failed to get rich myself--quick or otherwise.
Indeed, it often seemed as if I were the only person affiliated
with a successful San Francisco start-up who hadn't.
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PHOTO-ILLUSTRATIONS FOR TIME DIGITAL BY AARON GOODMAN