GLOSSARY
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Limit Order
An order to buy or sell stock at a specific price. Market orders,
in contrast, are executed at the market price at the time of the
order. Most discount brokers charge extra for limit orders, but
they can be lifesavers if you're placing the trade before the
market opens or otherwise don't know where a stock will be
trading. A number of people who put in market-buy orders for the
IPO of theglobe.com (TGLO) last November, for example, thought
they were getting in on a $9 stock. They ended up paying $97.
Margin Account
A special kind of account with a stockbroker that lets you
borrow against stock you own, akin to a home-equity loan without
the credit check. You can even borrow against stock to buy more
stock (called leverage). But run a tab against a stock that
crashes and you get a "margin call" from your broker that
requires you to pay back the loan or sell the stock collateral.
Last winter many brokers threw some cold water on the mania for
Internet stocks by refusing to extend loans against volatile
issues such as Amazon (AMZN) and Yahoo (YHOO).
Market Maker
A stock wholesaler that helps match buyers and sellers, in the
process profiting from the "spread" between what potential buyers
bid and potential sellers ask. Wild swings in the price of
Internet stocks--Yahoo down 60 points, eBay up 80--have caused
market makers to abandon the most volatile stocks, leading to
even wilder price swings.
Real-Time Quotes
Up-to-the-second prices of the most recent stock sales and
purchases. A hot commodity as recently as last year, real-time
quotes have become a standard, free feature on the Web. The sec
(see below) still places some restrictions on what used to be
considered a professional service, though real-time quotes also
scroll across the screens of cable channels CNBC and CNNfn. The
next frontier: "streaming quotes," which update without clicking
on Reload, and nasdaq Level II quotes, which open a window on
the electronic trading floor and show haggling over the bid and
ask prices, measured in "teenies" (1/16 of a dollar).
The Sec
The Securities and Exchange Commission is the stock police for
the U.S., entrusted with ensuring some measure of fairness in
the rough-and-tumble markets. Public companies are required to
file regular reports with the sec (available online) about
everything from quarterly earnings to stocks sales by company
executives. sec enforcement also covers the abuses of insider
stock trading (for example, when a buyer or seller acts on
confidential information, such as a pending takeover) and stock
promotion (for which the Internet is especially well suited).
Shorting Stock
The sale of a stock you don't own. The bet is that the price
will drop before you actually have to supply the stock. The risk
is that the stock will take off like a rocket. The sec tracks
"short interest" in stocks, but its meaning is not always clear.
Heavy betting against a company sounds bad, but sometimes it can
actually cause a rise in a stock price if short sellers are
forced to close out their positions. Last year these "short
squeezes" helped explain the breathtaking run-up in Amazon and
other Internet stocks, as nonbelievers scrambled to unwind their
short sales. Professional "shorts" make careers of sniffing out
businesses that have gone bad.
Si
Silicon Investor, one of the biggest online sites for
stock-related discussion and general investor camaraderie. A
membership fee is required before a user is able to post,
raising the general quality of discussion, in contrast to the
free-for-all on Yahoo's even busier stock-discussion boards.
Stock Options
The right to buy or sell stock at a set price before a given
date. This can be enormously profitable if you have the right to
buy stock for less than the going price. Many employees get
these rights as company bonuses, but investors can trade call
and put options for most big stocks. Options have a reputation
for being risky, but they can also be used as insurance (for
example, the right to sell a stock for a set price protects you
against a sharp decline of that price). Options are a kind of
derivative, so named because they derive their value from
another investment.
Technical Analysis
The search for patterns intrinsic to the buying and selling of
stock, in contrast to "fundamental analysis," which focuses on
the actual health of underlying companies. Technicians are
sometimes called chartists because of their devotion to
entrail-like graphs that track movements in the price and volume
of trades. The technical landscape has its own geography, using
"trailing averages" to identify "break-outs," when a stock price
moves out of its usual "trading range." Technical analysis plays
to the computer's strengths, requiring reams of otherwise
meaningless numbers and the processing power to give them an
aura of rigor.
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