AYUMI MIYAMOTO
CEO, Princess Peach International

This fall, when Nintendo heiress Ayumi Miyamoto seized the Milan runways and unveiled Princess Peach International's Web Wear line, everyone present knew they were seeing the future of the frock.

"Ever since my parents founded Princess Peach," the dazzling fashion mogul announced to a rapt audience, "our corporate goal has been to unite high style and high functionality, not just for the fashion elite but for the whole world. Our new design partner in New York, Wu Wear, finally brings us to the heights of a truly global cybergreen aesthetic. Combining our already extensive grassroots retail and village networks, and with confirmed support from the marketing wing of United Popstarz, Princess Peach and Wu Wear Micro-Textiles will globally dominate street trends throughout the 2026 season."

A bold prediction, but Ayumi and Princess Peach have the chops — and the chips — to back it up.

Princess Peach was the first to make so-called downloadable clothing not only practical, but chic. A Princess Peach garment comes in the form of a limp bundle of nondescript cloth. It becomes wearable only when the buyer downloads a design to a cpu woven into the material — whereupon it instantly configures itself. From Hong Kong to Samarkand, Princess Peach's clientele can change the color, shape, texture and design of any Web Wear garment literally at the touch of a button. Custom variations are also available via satellite and lapel omnicom.

Princess Peach has more going for it than high style and great gear: Miyamoto has repeatedly crushed the competition with sheer practicality. The Web Wear sheath is composed of hybridized, neo-organic fibers, which auto-sterilize in sunlight, swiftly vaporizing bacteria and debris. Not only do these garments make polluting detergents a thing of the past, but they are especially popular in the many parts of the planet where water is in short supply. "Ayumi was the first businesswoman to bring true haute couture to the planet's majority populations," says Giacomo Petrinelli, chief parfumier of EuroBoutique. "All we've done is follow her footsteps into the huge emerging markets of Africa, China and Indonesia. And besides, she is just so chic!"

It's no wonder that Miyamoto's innovative approach dominates couture across the developing world. And here in America, wearing a single all-purpose work and party suit allows millions to use a little extra capital for their favorite sport: stock speculation. Many put their nest eggs into Princess Peach — and who can blame them?