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Cahill's first act was to remove the candidate from the free-fire
zone. "The best thing she did was take away John Kerry's cell phone,"
says an adviser. That's not quite true, but almost. "It's really
important to him that his daughters be able to reach him," Cahill
says, "but I did definitely cut down on the calls where when you
don't like a decision, call John and reopen it. That doesn't happen
anymore."
One way that Cahill brought about a truce was to bring in a cadre of
Kerry's longtime Boston operatives. They had been shut out by her
predecessor, Jim Jordan, who had made no secret of the fact that he
regarded most of them as small-time hacks. They held Jordan in equal
regard and let Kerry know at every back-channel opportunity. Jordan
had also butted heads with media consultant Bob Shrum, who has rarely
been on the losing side of an internal battle.
Cahill felt that the Boston allies who had seen Kerry through
difficult fights in the past, especially his brutal re-election
campaign in 1996, understood the candidate in a way no one else
could. Strategist John Marttila started showing up at campaign
headquarters three days a week. Pollster Tom Kiley was charged with
keeping track of voter opinion in New Hampshire. The press office had
cleared out with Jordan, so she brought in Michael Meehan, Kerry's
1996 campaign spokesman, and hired Stephanie Cutter, Kennedy's former
spokeswoman. Michael Whouley, one of the most gifted organizers in
the party (and a product of St. Peter's parish), also came aboard and
agreed to make a quiet reconnaissance trip to Iowa a few days before
Thanksgiving. Between Jordan's hires and Cahill's, there were at
least two of everythingpollsters, consultants, representatives. But
Cahill was able to bring order to it all, she says, "because
everybody who was around the table was familiar to me." And she let
them all know they had to play by her rules. "There is no
dissensionzero," says Whouley. "There is no second-guessingzero.
There is no leakingzero."
Cahill beefed up the campaign's outreach to veterans and decreed an
end to the gimmick of posing Kerry on a Harley at nearly every
campaign stop. She bluntly told the candidate he had to quit sounding
as if he were on the Senate floor and start showing some fire. But
her first big strategic move made hardly any sense at all to anyone
who wasn't at Cahill's table. With Kerry trailing in New Hampshire,
campaign staff members would look instead to Iowa's caucuses the week
before to give them a bank shot. "We knew that Dean didn't have what
he said he did [in Iowa]," Cahill recalls. "We knew they did not have
on the ground what they said they had. It was never real."
So she pulled resources from other states and sent them to the
Midwest. "We were running in Iowa an absolutely classic caucus
operation," she says. "We were just methodically finding our voters
and getting them to the polls." But that meant leaving Kerry's New
Hampshire backyard nearly unattended, except for appearances by his
wife Teresa Heinz Kerry and his campaign chairwoman, former New
Hampshire Governor Jeanne Shaheen. It wasn't easy to watch Kerry drop
steadily in the public polls in a state that everyone knew he needed
to win. Staff members on the floor below could hear Cahill's reaction
each morning when the public polls would reach her computer screen.
They called it "the 10:30 scream."
The gut check for both Cahill and Kerry came in early December, when
she made a quiet Sunday-afternoon visit to the Senator and his wife
at their Louisburg Square town house in Boston and laid out the grim
financial reality of their situation. "It was very clinical," she
recalls. "Here are the facts. Here's what we need." What they needed
was a lot more money, and they weren't going to get it unless Kerry
took out a mortgage on the very house in which they were meeting. The
problem wasn't that he couldn't swing the $6.4 million loan. It was
that he would be sending a message to the political establishment
that John Kerry was scraping bottom and no one was willing to throw
him a life preserver. "That was obviously a moment when you decide
that you believe in what you are doing enough to really put some high
stakes on it," Kerry says now. "I did, and I think she knew it."
It turned out that every bet they made has paid offat least so far.
Visit Kerry's campaign headquarters these days, and those desperate
times of less than three months ago seem like something from a misty
past. One morning last week found the campaign's finance chief, Louis
Susman, wandering through the buzzing hallways and asking if anyone
could spare him a phone line. Which is why one of Cahill's next jobs
is to find a new headquarterssay, one where she won't blow the
circuit on the computers when she plugs in her space heater. Kerry
still has to win the nomination, and Cahill takes nothing for
granted. "The thing that is so clear about this election cycle is
that you just have to keep on keeping on, because who knows what is
going to happen?" she says, flicking into the trash one of the
Nicorette gum wrappers that Shrum is always leaving around her
office. "It's the completely unglamorous fundamentals."
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