Presidential Race Deadlocked
Press Release: TIME poll finds Bush and Kerry in a statistical dead heat, with the President's approval rating at 49 percent





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Kerry Seemed More Presidential During Debates, But Bush Still Viewed as Stronger Commander-in-Chief

The race for the White House remains deadlocked, 48% for George W. Bush and 46% for John Kerry, among likely voters, according to a TIME Poll taken Oct. 14-15, 2004.

Almost 1 in 3 voters (30%) said the debates made them more likely to vote for Kerry, compared to only 17% more likely to vote for Bush.

Registered voters gave Kerry the overall debate win 57% - 27% over Bush. Bush lost the final debate Wednesday by a 9 point margin, 37% - 28%. (Bush lost the first debate by 36 points, 59% - 23%.)

Bush's job approval has continued to slip since the first debate and now stands at 49% approve - 49% disapprove. This marks second week in a row that Bush has dipped under 50% approval rating in the TIME magazine poll.

In the debates, Kerry bested Bush on:

  • Took positions closer to your own: Kerry 54% - Bush 39%
  • Understands the issues: Kerry 49% - Bush 40%
  • Seemed more presidential: Kerry 49% - Bush 44%
  • Being more believable: Kerry 48% - Bush 44%.

    The candidates tied on which was more likeable: Kerry 47% - Bush 45%. Kerry now rates 48% favorable - 37% unfavorable while Bush is 49%-40%.

    The economy is the most important issue for more than 1 in 4 registered voters, 26%. Kerry has opened a 6 point lead over Bush, 49% - 43%, on handling of the economy: Just before the first debate, the candidates were even, 44% for each.

    The second most important issue is terrorism, which has slipped a bit from as high as 23% during the Republican convention to 22% now. Iraq has been steady at 20%, about the same since July.

    On domestic issues, Kerry has widened his lead over Bush since mid-September.

  • Health care: Kerry has widened his lead to 13 points, 51% - 38%. Before the debates, Kerry had an 8 point edge.
  • Understanding people's needs: Kerry is up by 7 points, 49% - 42%. Before the debates, he was up by just 4 points.

    Bush still leads, but more narrowly, on terrorism and war issues:

  • Commander-in-Chief: Bush is ahead by 10 points, 51% - 41%, but this has narrowed from a 16 point advantage before the debates.
  • Providing leadership in difficult times: Bush leads by 8 points, 52% - 40%. Before the debates, he dominated by as much as 21 points.
  • War on terrorism: Bush tops Kerry 51% - 40%, after leading Kerry by as much as 18 points before the debates.

    Americans are split along party lines on:

  • Gun control: Almost 2 in 3 Kerry supporters (64%) favor stricter gun control, compared to only 34% of Bush backers. A lopsided 73% favor reinstating the ban on assault weapons that expired recently without being reauthorized.
  • Embryonic stem cell research: Most Kerry supporters, 70%, favor allowing federal funds to develop new stem cell lines. Only 32% of Bush backers support federal funding for new lines. Voters overwhelmingly favor, by 69% - 22%, using discarded embryos for stem cell research. They are more divided on whether federal funds should be used to develop more embryonic stem cell lines Half of voters, 50%, favor federal funding to develop new lines, while 32% favor Bush's plan of limiting funding only to stem cell lines already developed.

    Americans are also split along party lines on:

  • Abortion: Almost 6 in 10 Kerry backers (59%) favor abortion for any reason during the first three months of pregnancy, compared to only 28% of Bush supporters. Voters divide almost evenly on whether a woman should be able to get an abortion for any reason during the first three months of pregnancy (44%), or whether abortion should be permitted only for limited reasons, such as rape, incest, or to save the life of the mother (45%). Only 9% oppose abortion under any circumstances.

  • Same-sex marriage: 58% of voters oppose gay marriage, while only 35% would allow it. However, 54% of voters also oppose a federal constitutional amendment banning same-sex couples from marrying, with only 41% supporting an amendment. Only 24% of Kerry backers favor a constitutional amendment banning same-sex marriage, compared to 60% of Bush supporters.

    Methodology

    This Time Magazine poll was conducted by telephone October 14-15, 2004 among a random sample of 1131 adults throughout America. The random sample includes 1000 reported registered voters and 865 likely voters. The margin of error for registered voters is approximately +/-3 percentage points. The margin of error for likely voters is approximately +/- 4% points.

  • Likely voters reported party identifications are: 36% Democrat, 35% Republican, 21% Independents.
  • Registered voters party affiliations are: 37% Democrat, 32% Republican, 23% Independent.

    Schulman, Ronca, & Bucuvalas (SRBI) Public Affairs designed the survey and conducted all interviewing. The full Time questionnaire and trend data may be found at: www.srbi.com.

    Contact: Diana_Pearson@timeinc.com, 212-522-0833


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