
The Values Gap
Why the Democratic party is losing its appeal to Americans
By
JOE KLEIN

Saturday, Nov. 13, 2004
Having written my first "Whither The Democrats?" piece more than 20
years ago and followed it with too many other whithering rants about
the donkeys, I have little appetite this time to do it again. After
all, the Democrats took flagrantly responsible stands on the two most
important issues of the election: in favor of muscular
multilateralism abroad and fiscal responsibility at home. John Kerry
ran an honorable, if not entirely competent campaign, while the
Republicans skimmed
the outskirts of the acceptable with their nonstop negativity. And
why give ammunition to oleaginous telecharlatans, like James Dobson
of Focus on the Family, who have been puffing all over the airwaves
since Nov. 2 demanding their pound of policy flesh?
And yet ...
The Democrats do have a problem. It was partly illuminated by the
exit polling, in which 22% of respondents said they voted, primarily,
on "moral values," and was reinforced by a subsequent Pew Research
poll, in which the number rose to 27%.
The initial, simplistic analysis was that Kerry lost because voters
in 11 states, including Ohio, rushed to the polls to oppose gay
marriage. But according to Pew, "moral values" was about more than
social issues. Straight talk was seen as a moral value, and as Karl
Rove has said, Kerry's infamous "I voted for the $87 billion before I
voted against it" was the most damaging 11 seconds of the campaign
year. Nearly 1 in 4 of Pew's "moral values" voters cited the
"personal qualities" of the candidates. And 17% cited "traditional
values" like "the way people live their lives." In other words,
nuance surfing and windsurfing and Kerry's diffidence about his faith
were as damaging to Democrats as homosexuality and abortion.
But blaming Kerry avoids the real dilemma. The Democrats have lost a
good slice of less educated, less wealthy white Protestant and
Catholic voters. Their economic issues are not nearly as compelling
as the Republicans' religious appeal. There is a good reason for
that, and it has to do, oddly enough, with a reality oft cited by
Democrats and ignored by Republicans: the middle-class squeeze. Most
"values" voters are the "average" folks John Edwards was talking
about throughout the campaign: Mom and Dad both working, spending
less time with their kids and falling behind economically. The
Democrats address only the economic part of the equation. But most
peoplerightlydo not believe that a President can do much to stem
the outflow of manufacturing jobs. Universal health care seems a pipe
dream too. Indeed, Kerry's offering a $1,000 reduction in health-care
premiums and a $4,000 tuition tax credit while he also promised to
cut the budget deficit sounded like political flimflam.
George W. Bush promised practically nothing except faith and
strength. But religious faith is the implicit Republican solution to
the personal traumas of the middle-class squeezethe fact that
overworked parents are scared to death that their unsupervised kids
are taking life lessons from the sex, drugs and weirdness spewing
from their televisions and computers. Liberals scoff, but the balm
that comes with being part of a religious communitythe Bible study,
youth groups, choirs and, yes, the moral absolutes that often
accompany such communionis real and comforting, unlike the promise
of complicated and expensive government programs.
Kerry, like many other Democrats, never truly understood this
reality. He did not bother to visit the Southern Baptist Convention
or any other fundamentalist group to say, Look, we're going to
disagree on some issues, but there are lots of things we have in
common, and I want to hear your point of view. He did not take a
"listening tour" through rural Georgia, Alabama and Mississippi; he
simply ignored the South. When Whoopi Goldberg lewdly compared the
President to a body part in her southern hemisphere, Kerrywho was
in the audiencecame onstage and said entertainers like Goldberg
represented "the heart and soul of America." He did not criticize the
mayor of San Francisco when he broke the law to perform gay
marriages. He condoned late-term abortions. He had nothing to say
about Janet Jackson's Super Bowl breast flash. Unlike Al Gore, he did
not even give a speech supporting faith-based social programs. To
religious conservatives, he seemed a secular extremist.
The Democrats have paid a heavy and honorable price for their support
of equal rightsfirst for African Americans and now for homosexuals.
But they have also been enthralled by the most intolerant of their
interest groups. The liberal hostility to funding faith-based social
programswhich are provided mostly by poor black and Latino
congregations who need the financial helpis a witlessly secularist
reaction against some of the most successful antipoverty efforts in
the U.S. The liberals' defense of abortion beyond the first trimester
has no moral rationale unless the life of the mother is at risk.
Their full-throated embrace of freedom of speech ignores the social
pollution caused by the arrant commercialization of the culture. If
Democrats cannot concede even these points and show a real
appreciation for the values of faith, they will have a hard time
winning national elections anytime soon.
Email the Columnist | More Columns By Joe Klein
Joe Klein is a senior writer for TIME Magazine based in New York and Washington, D.C. He wrote the critically-acclaimed novel "Primary Colors." [more]
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