TIME Europe

Orange with Envy
To have the wrong color of badge can be an albatross around a Davos attender's neck


BY JEFF CHU Davos


JANUARY 27  
world economic forum
How could I be so stupid? "Are you Victor Chu?" the lady at the registration desk asked. "Yes" was the right answer. I should have said "yes." If she was really dumb enough to think that I, a 23-year-old shrimp-like guy who looks barely past puberty, was the 43-year-old chairman of an Asian investment firm and a senior policymaker in the Hong Kong government, then by all means I would be willing to rename myself Victor.

But no. Turns out I had entered the wrong door--there are several entrances at Davos, and this one should have had a "no dogs, no journalists" sign outside it--and was sent to the press entrance for my proper, lower, non-Victor credentials. I can't say I hadn't been warned. Before I left for Davos, a colleague had warned me, "You've got one of the weenie badges." But how was I supposed to know just how weenie that was?

I am not getting all worked up over nothing. The badge is the forum's single essential fashion accessory. Wear what you like, but without a badge around your neck, you are nobody. It's your ID, your meal ticket, your means of entry into sessions and talks. It's your access card to the WEF intranet terminals, where you can send messages to other attendees. It is also a social pheromone, the color a signal as to the social desirability and usefulness of the person.

So, here's a primer on the Davos class system. (A disclaimer: new levels of the social strata seem to pop up daily. This may not be a complete guide to WEF segregation):

The Purple Badge: P is for peon. The purple badge represents the essential but ignored people, like support staff for sponsor companies or tech troubleshooters. They're the good bacteria in the Davos intestines-- everybody needs them but pretends they're not there.

The Green Badge: Gofer. If you call a President "boss," then you will likely wear a green badge. You trail behind your illustrious superior, tending to his or her whims and helping to identify undesirable badge- wearers.

The Orange Badge: Weenie. If you looked up the word "weenie" in the Davos thesaurus, it would read "orange badge, see also hack, most news media, second class citizen." A tolerated (but barely) life form required to enter the WEF complex through a back door, after surviving the walk down a steep, icy slope.

The Blue Badge: Staff. There are in fact degrees of blue-ness. So far, we've discovered two. Pale blue means junior WEF servitude. Royal blue means that you are flying high in the WEFocracy. You can remind others of their proper places in the WEF hierarchy.

The White Badge: You are somebody. Most of the time. Not all white badges are created equal. For example, the lowest level of white badge (off- white?) looks deceptively like the others. You get meal sign-up rights and the blue briefcase. But you don't get a profile in the participants' facebook or the snazzy, if glitch-prone, iPaq pocket PC. Senior white badgers get all gifts and perks. Some even get special titles (Media Leader, Technology Pioneer, BMOC).

So now you know. Equality? Ha! Much of the talk here in Davos is about the chasm between the world's haves and have-nots. But what do those white-badgers know about being a have-not? They've never worn an orange or purple badge! If I could turn the clocks back, I'd claim the Victor- hood that was almost mine. I was thisclose to being a market magnate and a white-badger. I guess there's always next year.


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