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5. Chris Gent
Vodafone Airtouch

Job description: CEO
Age, Nationality: 52, British
Web address: www.vodafone.co.uk

Gent has transformed what was a mid-sized British company into the world's largest cell phone operator. To make money on mobile Internet services, the firm has targeted four areas: instant messaging, personal data management (such as storing diary information and contact lists), making mobile phones into electronic wallets and universal messaging services for the corporate market. Vizzavi, the multiaccess portal Vodafone Airtouch launched with France's Vivendi, is the company's first stab at enabling customers to send and receive voice, fax and e-mail messages over any platform.

The vision thing: "We will provide applications that will allow people to take control of their lives."

Forward spin: Vodafone Airtouch has doubled in size twice in two years. It now must pay more attention to management.

The A-List

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PHOTO: Dudley Reed — Fortune



The A-List

1. PHILIPPE BRAWERMAN
Reef

2. JORMA OLLILA
Nokia

3. KEIJI TACHIKAWA
NTT DoCoMo

4. ANDREAS SCHMIDT
Bertelsmann

5. CHRIS GENT
Vodafone Airtouch

6. STEPHAN SCHAMBACH
Intershop

7. COLLY MYERS
Symbian

8. ROBIN SAXBY
ARM Holdings

9. LARS RAMQVIST
Ericsson

10. HJALMAR WINBLADH
Microsoft

11. STEFAN ROEVER
Brokat

12. MARK SCHNEIDER
UPC

13. LYNN FORESTER
FirstMark Communications

14. HANS SNOOK
Orange

15. ALEX VIEUX
Dasar

16. ANTOINE SCHWARTZ
Goldman Sachs

17. JEAN-PASCAL TRANIÉ
Viventures

18. HERMANN HAUSER
Amadeus Capital Partners

19. JULIE MEYER
First Tuesday

20. JUAN ROURE
IESE

21. MIKE LYNCH
Autonomy

22. BRIAN LONG
Parthus Technologies

23. PAUL ZWILLENBERG
KPE

24. OLLI MARTIKAINEN
Necsom

25. JOHN HODGSON
Cambridge Silicon Radio

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