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25. John Hodgson
Cambridge Silicon Radio

Job description: CEO
Age, Nationality: 57, British-American
Web address: www.cambridgesiliconradio.com

Cambridge Silicon Radio is the first to market with a very hot technology: a single-chip solution for Bluetooth. This breakthrough Bluetooth interface is compact and inexpensive, housing the radio transmitter, baseband controller and microcontroller on a single chip. Demand is expected to skyrocket as manufacturers include Bluetooth chips in PCs, laptops, mobile phones, cameras, printers and cars. Analysts predict that about 1 billion Bluetooth wireless devices will be shipped by 2005, creating a market worth up to $5 billion. Hodgson is a team builder who believes in a systems approach to innovation, just the kind of manager Europe needs to successfully export its technology.

The vision thing: "We have a six-month lead [in Bluetooth technology] and are going to be chased by everybody."

Forward spin: Japan is moving fastest to integrate Bluetooth, starting with PCs and laptops. The U.S. is moving very rapidly to integrate the technology into other things, such as pdas. Integration with cell phones is happening at a slower pace.

The A-List

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PHOTO: Hank Delespinasse for TIME



The A-List

1. PHILIPPE BRAWERMAN
Reef

2. JORMA OLLILA
Nokia

3. KEIJI TACHIKAWA
NTT DoCoMo

4. ANDREAS SCHMIDT
Bertelsmann

5. CHRIS GENT
Vodafone Airtouch

6. STEPHAN SCHAMBACH
Intershop

7. COLLY MYERS
Symbian

8. ROBIN SAXBY
ARM Holdings

9. LARS RAMQVIST
Ericsson

10. HJALMAR WINBLADH
Microsoft

11. STEFAN ROEVER
Brokat

12. MARK SCHNEIDER
UPC

13. LYNN FORESTER
FirstMark Communications

14. HANS SNOOK
Orange

15. ALEX VIEUX
Dasar

16. ANTOINE SCHWARTZ
Goldman Sachs

17. JEAN-PASCAL TRANIÉ
Viventures

18. HERMANN HAUSER
Amadeus Capital Partners

19. JULIE MEYER
First Tuesday

20. JUAN ROURE
IESE

21. MIKE LYNCH
Autonomy

22. BRIAN LONG
Parthus Technologies

23. PAUL ZWILLENBERG
KPE

24. OLLI MARTIKAINEN
Necsom

25. JOHN HODGSON
Cambridge Silicon Radio

WHAT DO YOU THINK?
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