22. Brian Long
Parthus Technologies
Job description: CEO
Age, Nationality: 44, Irish
Web address: www.parthustechnologies.com
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Long is one of the new generation of European managers who gained experience in the U.S. technology industry, then returned to Europe to launch powerful companies of their own. After working for Digital Equipment Corp. and AT&T, Long created an Irish semiconductor intellectual property developer called SSL, now known as Parthus Technologies, in 1993. The company grabbed headlines in October when it unveiled a breakthrough chip designed to power a broad range of mobile Internet devices‹including third-generation cellular phones, MP3 music players and pdas‹as well as wireless platforms like gps and Bluetooth, a technology that allows devices to communicate with each other within a 10-m radius. Parthus, which had an initial public offering in May, developed the chip design with Psion, the British handheld computer manufacturer. Psion has agreed to license the chip for its new range. Parthus does 40% of its business in the U.S., while revenues in Asia, which represented only 3% of overall sales in the second quarter of this year, shot up to 11% in the third quarter.
The vision thing: "Since the mobile phone industry is so strong in Europe, companies like ours are in a lead position to validate the next generation of devices."
Forward spin: Parthus is expecting more strong growth in its business in Asia.
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