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9. Lars Ramqvist
Ericsson

Job description: CEO
Age, Nationality: 62, Swedish
Web address: www.ericsson.com

Ericsson is playing a leading role in building the mobile systems that will make high-speed, always-on mobile Internet access possible. Under Ramqvist's leadership, Ericsson has become bigger than its two closest competitors combined in mobile infrastructure, a market worth $150 billion in Europe alone. But some analysts question whether the firm's positive results in the mobile systems business will outweigh its astounding losses in mobile handsets. Ramqvist expects the handset division to creep back to profitability by the second half of next year, but by that time Asian rivals will likely edge out Ericsson, which is fighting back by striking alliances with the likes of Microsoft.

The vision thing: "We are working closely with players such as Microsoft, Visa International and SEB to deliver mobile applications for banking, shopping and entertainment."

Forward spin: Ericsson will spend the better part of 2001 streamlining manufacturing and concentrating its product portfolio to try and bring its consumer division back to profit.

The A-List

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The A-List

1. PHILIPPE BRAWERMAN
Reef

2. JORMA OLLILA
Nokia

3. KEIJI TACHIKAWA
NTT DoCoMo

4. ANDREAS SCHMIDT
Bertelsmann

5. CHRIS GENT
Vodafone Airtouch

6. STEPHAN SCHAMBACH
Intershop

7. COLLY MYERS
Symbian

8. ROBIN SAXBY
ARM Holdings

9. LARS RAMQVIST
Ericsson

10. HJALMAR WINBLADH
Microsoft

11. STEFAN ROEVER
Brokat

12. MARK SCHNEIDER
UPC

13. LYNN FORESTER
FirstMark Communications

14. HANS SNOOK
Orange

15. ALEX VIEUX
Dasar

16. ANTOINE SCHWARTZ
Goldman Sachs

17. JEAN-PASCAL TRANIÉ
Viventures

18. HERMANN HAUSER
Amadeus Capital Partners

19. JULIE MEYER
First Tuesday

20. JUAN ROURE
IESE

21. MIKE LYNCH
Autonomy

22. BRIAN LONG
Parthus Technologies

23. PAUL ZWILLENBERG
KPE

24. OLLI MARTIKAINEN
Necsom

25. JOHN HODGSON
Cambridge Silicon Radio

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