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TIME Europe Home   Europe   Middle East   Africa   World   Digital Europe   Business   Travel & Arts   Photo Essays   TIME Trails   Magazine   Archive   Fast Forward Special Features   Fast Forward   Forecast 2001   E-Europe Search TIME Europe   Subscribe to TIME Subscriber Services About Us TIME Daily TIME Asia TIME Canada TIME Pacific TIME Digital Latest CNN News FREE NEWSLETTER! Sign up now for TIME's WorldWatch email newsletter. [ preview ]   Check the New 2000 FORTUNE 500 Today! FORTUNE.com Sivy On Stocks, By E-Mail MONEY.com The 'X-Men' Cometh And EW's Got 'Em! ENTERTAINMENT WEEKLY			14. Hans Snook Orange Job description: Co-founder and CEO Age, Nationality: 52, Canadian Web address: www.orange.co.uk One of the first in a new generation of consumer telecom brands in Europe, Orange has earned a reputation for rewriting the rules. Under Snook's guidance it has also been quick to use imaginative marketing and try out new technologies. Now, Snook wants to explore new revenue models. Once mobile phones become electronic wallets, which can be used to make and track small transactions such as buying something from a vending machine, Orange will control billing and customer monitoring. When you pay by phone, Orange will either tack on a small charge or take a slice of the revenue. Orange was bought last May by France Telecom, which combined the two firms' wireless businesses. New Orange, as the unit is known, will list its shares in London, Paris and New York in early 2001. The vision thing: "We're delivering the future," Snook said last year (he's currently in a regulatory "quiet period" because of the listings), "but we're not in some hyped-up world where I'm going to give everything away for nothing." Forward spin: Orange is cool, France Telecom conservative — watch for culture clash. The A-List TIME Digital table of contents TIME Europe home E-mail us at mail@timeatlantic.com PHOTO: Marina Imperi — Newscast The A-List 1. PHILIPPE BRAWERMAN Reef 2. JORMA OLLILA Nokia 3. KEIJI TACHIKAWA NTT DoCoMo 4. ANDREAS SCHMIDT Bertelsmann 5. CHRIS GENT Vodafone Airtouch 6. STEPHAN SCHAMBACH Intershop 7. COLLY MYERS Symbian 8. ROBIN SAXBY ARM Holdings 9. LARS RAMQVIST Ericsson 10. HJALMAR WINBLADH Microsoft 11. STEFAN ROEVER Brokat 12. MARK SCHNEIDER UPC 13. LYNN FORESTER FirstMark Communications 14. HANS SNOOK Orange 15. ALEX VIEUX Dasar 16. ANTOINE SCHWARTZ Goldman Sachs 17. JEAN-PASCAL TRANIÉ Viventures 18. HERMANN HAUSER Amadeus Capital Partners 19. JULIE MEYER First Tuesday 20. JUAN ROURE IESE 21. MIKE LYNCH Autonomy 22. BRIAN LONG Parthus Technologies 23. PAUL ZWILLENBERG KPE 24. OLLI MARTIKAINEN Necsom 25. JOHN HODGSON Cambridge Silicon Radio WHAT DO YOU THINK? E-mail us at mail@timeatlantic.com Copyright © 2001 Time Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited. E-mail us:  Letter to the Editor | Customer Service Privacy Policy | Terms of Use | Press Releases