[an error occurred while processing this directive]

TIME Europe Home   Europe   Middle East   Africa   World   Digital Europe   Business   Travel & Arts   Photo Essays   TIME Trails   Magazine   Archive   Fast Forward Special Features   Fast Forward   Forecast 2001   E-Europe Search TIME Europe   Subscribe to TIME Subscriber Services About Us TIME Daily TIME Asia TIME Canada TIME Pacific TIME Digital Latest CNN News FREE NEWSLETTER! Sign up now for TIME's WorldWatch email newsletter. [ preview ]   Check the New 2000 FORTUNE 500 Today! FORTUNE.com Sivy On Stocks, By E-Mail MONEY.com The 'X-Men' Cometh And EW's Got 'Em! ENTERTAINMENT WEEKLY			10. Hjalmar Winbladh Microsoft Job description: General manager, Microsoft Mobile Solution Center Age, Nationality: 33, Swedish Web address: www.microsoft.com Back in 1995 serial entrepreneur Hjalmar Winbladh bet that using Windows as the focus for his firm Sendit, which developed service platforms for mobile operators, would give him a unique selling proposition. The gamble paid off. Sendit was purchased by Microsoft in 1999, and Winbladh found himself playing an integral role in the development of the software giant's global mobile Internet strategy. But why would a Swede work so hard to win market share for the giant American firm? Because Winbladh thinks Windows will be the platform of choice for mobile services and thanks in part to his efforts, Microsoft is making inroads in this field. In September the company announced a collaboration with Vodafone U.K. on a European trial of corporate data services. On the consumer front, alliances with phone manufacturers lag far beyond those of rival Symbian. The vision thing: "If everyone else turns right and you are the smallest guy, you'd better turn left." Forward spin: Microsoft looks set to capture a significant portion of the corporate mobile data business, but success in the consumer space is far from guaranteed. The A-List TIME Digital table of contents TIME Europe home E-mail us at mail@timeatlantic.com PHOTO: Peter Kyden — Scanpix for TIME The A-List 1. PHILIPPE BRAWERMAN Reef 2. JORMA OLLILA Nokia 3. KEIJI TACHIKAWA NTT DoCoMo 4. ANDREAS SCHMIDT Bertelsmann 5. CHRIS GENT Vodafone Airtouch 6. STEPHAN SCHAMBACH Intershop 7. COLLY MYERS Symbian 8. ROBIN SAXBY ARM Holdings 9. LARS RAMQVIST Ericsson 10. HJALMAR WINBLADH Microsoft 11. STEFAN ROEVER Brokat 12. MARK SCHNEIDER UPC 13. LYNN FORESTER FirstMark Communications 14. HANS SNOOK Orange 15. ALEX VIEUX Dasar 16. ANTOINE SCHWARTZ Goldman Sachs 17. JEAN-PASCAL TRANIÉ Viventures 18. HERMANN HAUSER Amadeus Capital Partners 19. JULIE MEYER First Tuesday 20. JUAN ROURE IESE 21. MIKE LYNCH Autonomy 22. BRIAN LONG Parthus Technologies 23. PAUL ZWILLENBERG KPE 24. OLLI MARTIKAINEN Necsom 25. JOHN HODGSON Cambridge Silicon Radio WHAT DO YOU THINK? E-mail us at mail@timeatlantic.com Copyright © 2001 Time Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited. E-mail us:  Letter to the Editor | Customer Service Privacy Policy | Terms of Use | Press Releases